Programmatic Account Manager
The Weather Channel
Programmatic Account Manager
The Weather Channel is the world's leading cross-platform media company with a portfolio that includes The Weather Channel television network, TWC digital properties (weather.com, mobile and tablet applications) and Weather Services International (WSI). Headquartered in Cobb County since 1982, The Weather Channel brand has connected millions of consumers by providing the most accurate weather forecasts, 24 hours a day. Seen in more than 100 million U.S. households, The Weather Channel network is one of the most widely-distributed cable networks. The Weather Channel online properties reach 60 million unique Web consumers each month. This includes 32 million consumers monthly through weather.com on mobile Web and mobile apps. TWC has the No.1 app on all smartphones and is the second most used app on all smartphones. WSI provides business-to-business weather services to media, aviation, marine and energy sectors.
Job Description
Key Tasks & Responsibilities:
- Manage and grow a roster of key programmatic and pre-empt accounts by offering outstanding service and strategic recommendations.
- Responsible for all new preferred deals and pre-empt partners as well as relationship management of existing deals and clients.
- Work closely with the programmatic yield and operations team to rapidly onboard new customers.
- Build, maintain and manage relationships with Agencies, Trading Desks, DSPs, networks, and all demand sources.
- Assist in creation of persuasive sales presentations on programmatic media using market trends, case studies and TWC products
- Work cross-functionally with operations and yield teams to set up campaigns for success.
- Manage successful client deployments and ensure ongoing high client satisfaction; and renewal for reoccurring and incremental business
Qualifications
Desired Skills & Experience:
- Proven experience in programmatic and online advertising from an operational and sales perspective.
- Proven track record of growing accounts by forging a strong relationship with clients, understanding their objectives and recommending best strategies.
- Effective time management skills--ability to prioritize and meet deadlines.
- Expertise in working with SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, and other optimization platforms is a plus.
- Experience managing CPA, CPC, and CPM marketing campaigns.
- Solid experience in Excel and MS Office, including pivot tables, chart-making, and manipulation of large data sets.
- Outstanding troubleshooting, analytical, and problem-solving abilities, along with an ability to collaborate cross-functionally in a fast-paced start-up environment.
- Willingness to do whatever it takes to get the job done.
- Professional demeanor.
- Strong oral and written communication skills.
- 2-4 years' experience in digital advertising, with at least 1-2 years in programmatic media at a major publisher, agency or programmatic technology company
Vacancy posted 14 hours ago
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