Integrated Marketing Manager, Betsey Johnson

Job DescriptionGeneral SummaryBetsey Johnson is a social-first brand operating at the intersection of fashion, entertainment, and culture. We don’t follow traditional marketing calendars—we build moments, show up in culture, and turn that attention into product discovery and conversion.We’re looking for a Manager of Integrated Marketing to sit at the center of that system—someone who can translate ideas into execution, shape how we show up across channels, and ensure every campaign is culturally relevant, strategically sharp, and operationally tight.This role works directly with the VP of Brand + Creative to bring campaigns to life—from concept through rollout—while owning communication across internal teams, social, and agency partners.You need to be as comfortable building a deck as you are identifying what piece of content should be boosted, what moment is worth leaning into, and how a product shows up in culture in a way that actually resonates.This position is based in our LIC office and requires working on-site.Key ResponsibilitiesCampaign Strategy + ExecutionBuild and lead integrated campaign plans across launches, partnerships, and cultural momentsTranslate creative direction into clear strategies, timelines, and deliverablesEnsure every campaign connects brand storytelling to product discovery and conversionCultural + Social RelevanceStay deeply tapped into pop culture, social trends, and emerging platformsIdentify opportunities for the brand to show up in a way that feels timely and native—not forcedHelp shape how Betsey Johnson continues to evolve as a culturally relevant, social-first brandDecks + Narrative Development (Critical)Build decks from scratch—campaign concepts, launch plans, and recapsClearly articulate strategy, cultural relevance, and innovation in a way that is sharp and digestibleTurn results into stories that show impact, not just dataPaid + Performance IntegrationOwn communication with paid media agencyIdentify top-performing content and guide what should be amplifiedPartner on paid strategy to ensure campaigns are driving both awareness and conversionMaintain a strong understanding of what works on social and whySocial + Content LeadershipManage and mentor Social Media Specialist (Kenzie)Ensure social content ladders up to broader campaign strategyCollaborate on storytelling, rollout, and content prioritizationPR + Cross-Channel AlignmentOwn communication with PR agency to ensure alignment across messaging and momentsEnsure organic, paid, PR, and ecommerce are working together—not in silosDrive consistency in how the brand shows up across all touchpointsOperational LeadershipOwn timelines, deliverables, and overall campaign flowEnsure execution is proactive, not reactiveMaintain organization across all workstreams (calendars, recaps, budgets, logistics)Able to manage multiple projects and deadlines with support and resources as neededPerform other duties and special projects as assignedRequired QualificationsBachelor’s degree in Marketing or equivalent experience Minimum of 6–9+ years in integrated marketing, brand, or campaign rolesDeep understanding of social platforms, content performance, and digital cultureStrong instinct for what works creatively and whyProven ability to build decks and articulate strategy clearlyExperience managing agencies (PR + paid) and cross-functional teamsAbility to manage multiple initiatives while maintaining attention to detailClear, confident communicator who can operate across all levelsBonus if:Experience in fashion, beauty, or culture-driven brandsExperience working closely with paid social and performance marketingWhat Success Looks Like (First 90 Days)Campaigns are structured around cultural relevance + product impact, not just timelinesDecks clearly articulate strategy, not just executionPaid, PR, and social are aligned and reinforcing each otherContent is being identified and amplified quickly and effectivelyThe team is operating proactively with clear ownership and accountabilityThe VP of Brand + Creative is focused on direction—not operational cleanupWhat This Role Is This role is:A connector between culture, content, and commerceA strategic operator who can both think and executeSomeone with taste—who knows what feels relevant vs forcedA driver of clarity, structure, and momentumThe expected base salary for this position ranges from $90,000-$110,000. Ranges are based on various factors such as relevant skillset, training, years of experience related to the current job description, education, and our organizational structure. In addition to the base salary, Steve Madden offers a competitive benefits package that includes health and dental insurance, life insurance, disability insurance, 401K, paid holidays, a generous paid time-off policy, and career opportunities within a dynamic team.Job DetailsJob Type: Full-timeSalaried: Salaried