Paid Search Performance Marketing Strategist

Job Description

Company Description:

Bullwhip empowers world-class publishers and media creators the ability to execute and enhance unique shopping experiences for consumers. Our customers are growing their businesses by leveraging our first-of-its-kind content commerce execution platform , which enables users the ability to unlock new and distinctive revenue opportunities. Customers choose us because they trust our brand and people. We earn that trust by ensuring everything we do is reliable, consistent, and with the highest level of integrity.

Bullwhip is committed to equity and inclusion across all categories. We believe that when people feel respected and included they can be more creative, innovative, and successful.

In order to execute our mission, we need the most interesting, qualified and talented people. Are you one of them? If so, we want to talk to you.

Role Description:

We’re seeking a Paid Search Performance Marketing Strategist to assist our Paid Media efforts within the Performance Marketing team. This team is crucial for achieving revenue goals. You'll work with client partners to boost revenue by curating existing e-commerce content, launching and refining campaigns, and analyzing performance results. The role also involves working closely with Product and Engineering teams to enhance our paid strategy using automation and detailed analyses to improve campaigns. While the team is based in the NYC area, we are hiring for a remote role within the US, preferably Eastern Standard Time Zone. 

As a Performance Marketing Strategist, you will:

• Oversee a portfolio of campaigns and execute optimizations in order to hit and exceed client expectations and KPIs
• Scale and optimize paid search and social campaigns to drive high-value customer acquisition to e-commerce content
• Analyze and report on campaign performance to gain insights and refine strategies across operations, targeting, creative, and landing pages
• Automate processes in collaboration with other growth teams
• Nurture positive, collaborative working relationships with clients

Skills and abilities that will make you successful in this role include:

• Proficient in using Google Ads for paid advertising campaigns
• Skilled in data analysis tools, such as Excel and/or SQL with a strong analytical ability
• Knowledge of paid search strategies, including keyword research, ad writing, bid management, and landing page improvement
• Comfortable working in creative software such as Canva or Photoshop
• Certifications in Google Ads, Microsoft Advertising, and Google Analytics are a plus
• Ability to manage multiple campaigns simultaneously and meet deadlines
• Strong communication and presentation skills
• Detail-oriented with a focus on delivering measurable results and ROI

Qualifications:

• 2+ years of experience in Paid Search/SEM
• Bachelor's degree in Marketing, Advertising, Economics, Business, or related field.
• Knowledge of the technologies and processes involved in running paid media campaigns, particularly Paid Search and Google Ads
• Bonus if experienced in client facing role
• Analytical & technical background a plus

Benefits & Compensation:

The yearly base salary range for this role is $70,000–$80,000, plus a quarterly bonus plan based on individual and company performance. Bullwhip also offers comprehensive health, dental, and vision benefits.