Regional Chain Sales Manager-CA

Position Summary

We are seeking a dynamic and results-driven Regional Chain Sales Manager to lead and drive sales growth across the California state territory for the MJUS portfolio. This role is responsible for managing and expanding relationships with key regional chains, national accounts, and distributors, ensuring that our portfolio of products are successfully represented in the marketplace. The ideal candidate will possess a deep understanding of the spirits industry, excellent negotiation skills, and a proven track record in managing customers and distributors.

This position requires 40-50% travel across the region.

Principal Duties and Responsibilities

• Sales Leadership: Drive and execute sales strategies for the Central Region, ensuring volume targets and growth objectives are met for all regional chain accounts.
• Account Management: Build and maintain strong, long-term relationships with key chain customers to increase brand visibility and product penetration by optimizing new distribution and chain programming.
• National Account: Collaborate with the National Account team to adapt and implement successful strategies at the regional level, ensuring measurable improvements in execution and sales performance.
• Collaboration: Partner closely with regional distributors, internal MJUS sales teams, and marketing departments to ensure alignment on sales goals, promotional activities, and product launches.
• Distributor Engagement: Managing the day-to-day activities for all chain business working closely with distributor Vice Presidents, Account Executives, and Trade development managers. Oversee merchandising, and promotional strategies to maximize brand presence and sales in all assigned chain accounts.
• Training & Development: Develop and implement tailored training programs for distributor teams to enhance understanding of the MJUS portfolio and improve market execution.
• Reporting & Analysis: Utilize Power BI and sales analytics platforms to monitor performance, identify trends, and provide actionable insights to stakeholders
• Budget Management: Manage and monitor budget and resource allocation for all trade marketing activities within the region.
• Brand Advocacy: Act as a brand ambassador for the company, ensuring that all retail chain accounts understand and embrace the brand’s values, vision, and product offerings.

Requirements

• Bachelor’s Degree is required, MBA a plus
• Minimum of 5 years’ experience in beverage alcohol and a minimum 3 years’ selling to National or Regional Account customers
• Willingness to learn selling the Jägermeister way

• Proven track record of successful sales, goal attainment, programming, and partnerships in on premise Accounts
• Skillful in working across teams internally and externally
• Demonstrated budget and sales management skills
• Understanding of digital marketing, social media platforms and marketing plans
• Managed third party agency relationships and maximize customer spend
• Must have a valid driver’s license and own vehicle to travel
• Thorough knowledge of state and federal laws and industry guidelines governing your activities. Familiarity with Distilled Spirits Counsel of the U.S. (“DISCUS”) Code of Responsible Practices and beverage alcohol laws and regulations a plus
• Excellent computer skills across Microsoft Office and internal data systems
• Proficiency in sales analytics tools (e.g., Nielsen, IRI, VIP, Power BI, or other sales reporting systems).
• Excellent time management and administrative skills

Benefits

• Highly competitive compensation packages- 125-135k +25% annual bonus
• Comprehensive medical, dental, and vision insurance
• Matching 401(k) plan
• Yearly wellness stipend (gym membership or fitness classes)
• Generous holiday and vacation policy