Marketing Manager

Job Description

Overview :

The New York Design Center is seeking a Marketing Manager to join its vibrant marketing team. The role manages public relations, advertising and partnerships, works with PR partners to keep 200 Lex part of the industry conversation, and will represent The New York Design Center at industry events. The Marketing Manager is a main point of contact for our showroom partners. The role also in responsible for producing 200 Lex events, runs the Access to Design program, and oversees the CRM program and monthly marketing reports.

This is an exceptional opportunity for a marketer seeking experience across all aspects of marketing. The ideal candidate is well organized, relationship-driven and interested in design, and can move easily between big-picture strategy, creative work and day-to-day details. It’s a highly visible role with real impact at one of the design industry’s most important destinations. The position reports to the 200 Lex Chief Marketing Officer and is a full time, 5 day a week in-person position.

Tenant & Showroom Relations

•        Serve as a point of contact for 200 Lex showrooms (in building and corporate)

• Meet regularly with all showrooms to discuss strategy and support

•        Send out regular “Showroom Newsletter”

• Inform showrooms of building happenings and information

•        Manage the production of 200 Lex directory

PR & Communications

•        Create regular PR newsletters and execute PR plan

•        Work with PR partners and stay in touch to ensure 200 Lex is included in all events

•        Attend industry events as a representative of the New York Design Center

Advertising & Partnerships

•        Work with CMO to manage advertising and budgets

• Including advertising production

•        Manage partnerships (i.e. Design Social Pop-up)

• Develop/execute partner events
• Identify potential partnerships and negotiation sponsorships
• Make sure all sponsorship requirements are met
• Creative content strategies

•        Work with showrooms on cooperative advertising/marketing programs

Events & Gallery at 200 Lex

•        Manage and execute all 200 Lex and Gallery at 200 Lex events, including:

• Concept/strategy
• Invitations/outreach/RSVP List
• Vendors
• Organization/Execution
• Social/digital coverage integration

•        Oversee Gallery at 200 Lex events

Access to Design

•        Manage all aspects of Access to Design, including:

• Website
• Inquiries
• Designers
• Editorial

CRM & Reporting

•        Manage the CRM program

• In charge of updating the CRM system
• Serve as point of contact for digital agency for changes and updates to the system
• Work with Jim’s secretary to keep system up to date
• Create/Convert lists to add to CRM

•        Create and manage monthly marketing reports

• Work with CMO for execution
• Monitor statistics and relevant reports from digital agency