Paid Media Buyer

Job Description THE MOMENT On January 1, 2027, a new federal tax credit changes charitable giving in America: donors can give up to $1,700 ($3,400 if married filing jointly) to scholarship organizations and get every dollar back — a true dollar-for-dollar credit. AFC Scholarship Fund is building the national platform to turn that policy into scholarships for hundreds of thousands of children. We're launching with seven-figure monthly media budgets, a modern data stack, and a market almost nobody else has figured out yet. The donor acquisition engine we build in the next twelve months becomes the machine that funds kids' educations for a decade. THE ROLE You're joining a newly built in-house media buying team — the hands on the keyboard for one of the largest new fundraising launches in the country. This is an execution-first role for someone who genuinely loves the platforms: building campaigns, structuring accounts, wiring signals, testing creative, and watching the numbers move. You'll own in-platform execution across Paid Social (Meta), Search (Google, Bing), and YouTube, with new channels added as we scale. WHAT YOU'LL DO - Own hands-on campaign execution across Meta, Google, Bing, and YouTube: account architecture, campaign objectives, audience strategy, bidding, budget pacing, and day-to-day optimization at significant spend. - Own signal quality: implement and maintain the Conversions API, pixels, and server-side event flows so the platforms learn from clean, complete conversion data. - Run creative testing at velocity: structured experiments across hooks, formats, and audiences with our in-house creative team. - Manage the money: pacing seven-figure monthly budgets against Lead targets in 2026, then Donor acquisition goals in 2027, reallocating to what's working — fast. - Build audiences from first-party data: activate segments and propensity scores; manage exclusions, suppressions, and seed audiences. - Partner on landing pages and CRO with our web team so the click-to-donation journey converts. - Report what matters: clear performance narratives grounded in platform and warehouse data. - Pilot new channels (programmatic, CTV, audio, emerging platforms) with structured tests before scaling. WHO YOU ARE - A media buyer at heart: 7+ years of hands-on, in-platform direct-response buying at meaningful scale. You'd rather be in Ads Manager than in a status meeting. - Technical: deep working knowledge of the Meta Conversions API, pixel/tag implementation (GTM), server-side tracking, and attribution. - Data-driven: fluent in GA4 and platform analytics, strong in spreadsheets, comfortable against CAC and LTV targets. SQL a plus. - Scaled: you've managed six figures monthly at minimum and know how account structure, learning phases, and signal quality behave at that level. - A tester who runs structured experiments by instinct and changes course when the data says to. - A builder, energized by joining a newly built team and setting up systems from scratch. - Bonus, not required: fundraising or lead-gen direct response experience; nonprofit, advocacy, or political digital background; YouTube/Performance Max depth; Bing at scale. WHY THIS ROLE - A real data advantage: a governed warehouse, CDP, single view of the donor, and propensity models feeding your audiences. - Mission that compounds — every point of CAC efficiency is another child's scholarship. - Growth path: join a newly built team, with real potential to grow into a full-time role as the program scales. LOGISTICS Remote within the US (Austin, TX advantageous). This is a contract role, an estimated 15–20 hours per week over an initial 3-month term, with potential for full-time hire based on fit and organizational needs. Competitive hourly rate, commensurate with experience. AFC Scholarship Fund is an equal opportunity employer.