Head of Ecommerce and Digital Growth-Fashion-NYC

Head of Ecommerce and Digital Growth-Fashion-NYC

Employment Type: Full-Time

We are seeking a commercially driven, strategic Head of Ecommerce and Digital Growth to lead profitable online expansion and elevate the end-to-end digital customer experience. This leader will own ecommerce strategy, growth marketing, digital merchandising, conversion optimization, and retention initiatives—delivering measurable improvements in revenue, contribution margin, customer acquisition, and lifetime value.

What You’ll Do

Ecommerce Growth Strategy

• Develop and execute a comprehensive ecommerce growth roadmap focused on profitable revenue, conversion, average order value, and repeat purchase.
• Identify and prioritize opportunities across acquisition, merchandising, promotions, personalization, partnerships, and emerging digital channels.
• Use customer, market, and competitive insights to uncover scalable growth opportunities.
• Own performance targets and establish disciplined forecasting, reporting, and optimization practices.
• Lead high-impact initiatives that challenge existing approaches and accelerate growth.

Digital Marketing & Performance

• Set the digital marketing strategy and optimize channel investment to maximize efficient, profitable growth.
• Drive performance across paid media, organic acquisition, affiliate, influencer, CRM, and emerging channels.
• Manage key performance indicators including ROAS, CAC, MER, contribution margin, conversion rate, and customer lifetime value.
• Direct agency and partner relationships with clear goals, test plans, reporting expectations, and accountability.
• Identify new audiences, acquisition opportunities, and innovative marketing programs.

Site Experience & Conversion Optimization

• Own the digital customer journey from homepage and product discovery through checkout and post-purchase engagement.
• Improve site navigation, search, mobile experience, speed, checkout flow, personalization, and accessibility.
• Build a culture of continuous testing through A/B experiments, funnel analysis, behavioral analytics, and user experience research.
• Identify friction points and implement improvements that strengthen engagement and conversion.

Digital Merchandising

• Lead a digital merchandising strategy that improves product discovery, storytelling, engagement, and conversion.
• Partner with merchandising, creative, and product teams on product launches, seasonal campaigns, promotions, product detail pages, photography, video, and styling.
• Use performance data and customer insights to optimize assortment visibility, product ranking, and promotional activity.

CRM & Retention

• Develop lifecycle marketing programs across email, SMS, loyalty, VIP, personalization, and win-back campaigns.
• Increase repeat purchase, customer engagement, and long-term customer value.
• Establish segmentation, testing, and measurement practices that improve retention performance over time.

Leadership

• Build, mentor, and lead a high-performing ecommerce and digital growth team.
• Manage internal teams, agencies, technology partners, and key vendors.
• Foster a culture of accountability, collaboration, experimentation, speed, and continuous improvement.
• Communicate priorities, performance, risks, and opportunities clearly to senior stakeholders.

Qualifications

• 10+ years of progressive ecommerce, digital growth, and performance marketing leadership experience.
• Demonstrated success scaling ecommerce revenue and profitability with measurable business results.
• Experience leading growth beyond day-to-day ecommerce operations, including strategic planning and organizational development.
• Deep expertise in Shopify or comparable ecommerce platforms, paid media, CRM, digital merchandising, conversion optimization, and analytics.
• Experience managing substantial digital marketing budgets and agency relationships.
• Strong commercial judgment, analytical rigor, and a data-driven decision-making approach.
• Exceptional leadership, communication, stakeholder management, and executive presence.

Preferred Background

• Premium, contemporary, luxury, or direct-to-consumer apparel and fashion experience.
• Experience with women’s apparel, occasionwear, omnichannel retail, or department store brands.
• Proven ability to combine brand stewardship with performance-oriented digital growth.