Senior GTM & Marketing Manager

Our Vision: Be the best at what we do. Our Mission: Improve lives through technology. Summary: Customer Inspired isn’t our slogan — it’s our driving force, and C Spire team members live it. We aim to engage the exceptional and embrace operational excellence to best deliver connectivity and technology solutions that advance our communities and customer’s lives. It’s a challenging goal, but we have a winning team that is looking to grow. As the Senior GTM & Marketing Manager, you will lead integrated go-to-market marketing programs that accelerate growth across C Spire Business Technology, with primary responsibility for supporting Select Enterprise and Channel Sales. You will translate business priorities into coordinated campaigns that connect demand generation, account-based marketing, strategic partnerships, sales enablement, digital media, and customer engagement. Working across Sales, Product, Engineering, Corporate Marketing, technology partners, and external agencies, you will bring the strategy, organization, and execution discipline necessary to turn marketing investment into measurable pipeline and revenue. Responsibilities Develop and execute annual and quarterly go-to-market plans for Select Enterprise and Channel Sales, aligning campaigns, target accounts, investments, and priorities with revenue objectives. Lead integrated B2B demand generation across account-based marketing, email, digital media, content, webinars, events, partner programs, and other channels, continuously optimizing performance based on pipeline, conversion, and ROI. Partner with Sales leadership to identify growth opportunities, target accounts, customer needs, and sales priorities, and support launches of new products, services, and strategic initiatives. Build and execute joint marketing programs with Channel Sales and strategic technology partners, including campaigns, events, webinars, content, and sales enablement initiatives. Develop sales enablement resources that help teams effectively engage prospects and communicate C Spire’s value, including solution briefs, customer stories, presentations, battle cards, campaign toolkits, and prospecting content. Lead strategic customer and industry events, executive briefings, technology showcases, webinars, conferences, and partner-sponsored programs, connecting event investments to customer engagement, pipeline, and revenue. Manage multiple concurrent marketing initiatives from planning through execution, coordinating cross-functional resources, timelines, budgets, risks, agencies, vendors, and stakeholders to deliver high-quality work on schedule. Partner with Corporate Marketing on paid and earned media initiatives, digital campaigns, messaging, and customer-facing experiences to ensure consistent positioning and effective execution. Measure and communicate marketing performance through dashboards and executive reporting, using insights from marketing-sourced and influenced pipeline, conversion, engagement, campaign ROI, and sales adoption to guide future investment. Manage external agencies and marketing vendors, ensuring deliverables meet C Spire standards for quality, budget, timing, and business impact. Perform additional duties as assigned. Qualifications Bachelor’s degree in Marketing, Business, Communications, or a related field. 8–12 years of progressive B2B marketing experience, including experience supporting enterprise technology sales organizations. Demonstrated success developing and executing integrated demand generation and go-to-market campaigns tied to pipeline and revenue objectives. Strong project management and organizational skills with demonstrated ability to lead multiple complex, concurrent initiatives. Experience developing sales enablement programs and partnering closely with sales leadership. Experience managing marketing agencies, vendors, budgets, and external partners. Strong analytical skills with the ability to evaluate campaign performance, marketing ROI, pipeline contribution, and conversion metrics. Excellent written, verbal, presentation, and stakeholder-management skills. Ability and willingness to travel approximately 20–30%. MBA or other relevant advanced degree. Experience in technology, telecommunications, managed services, cloud, cybersecurity, SaaS, or related B2B markets. Experience with account-based marketing, indirect sales channels, technology alliances, and partner marketing. Experience with Salesforce and marketing automation platforms such as HubSpot, Marketo, or Pardot. Experience with project management platforms such as Asana, Monday.com, or Wrike. Experience developing executive-level reporting and translating marketing performance into actionable business recommendations. What You Will Gain Competitive Compensation Package Blue Cross Blue Shield Health Insurance Tuition Assistance Programs Complimentary Wireless Service & Device* 401k Match Teladoc Telemedicine WellBeacon Wellness Program Paid Talent Referral Opportunities Tailored learning paths for every position *Complimentary wireless service and device available to team members in our wireless footprint. Physical Requirements and Working Conditions Must be able to sit for extended periods and use a computer keyboard and/or mouse while viewing a computer screen. Must be able to travel approximately 20–30% to support customer engagements, events, partner activities, and business needs. Some schedule flexibility may be required for events and other marketing activities. At C Spire, we love to innovate and live to make technology faster, smarter, better and more accessible every day. Up for the challenge? If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us! #J-18808-Ljbffr C Spire