Grocery CPG Digital Media Sales

Job Description

About AppCard

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AppCard is a retail media and shopper-data company headquartered in Manhattan, NY. Our patented technology plugs into the point-of-sale systems of independent and regional grocers, capturing shopper identity and item-level purchase data in real time, both in store and online. That gives CPG brands something the big retail media networks can’t: a direct line to real, verified shoppers.. AppCard brings it together into one network that brands can target, activate and measure.

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What brands get:

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• Real shoppers, not modeled audiences. Target people by what they actually bought: category buyers, lapsed buyers, competitive buyers, down to the SKU.
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• Omnichannel activation. Run one campaign across offers at the register, digital coupons, SMS, email and offsite media, all tied to the same shopper ID.
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• Closed-loop attribution. Each campaign ties back to item-level sales, so brands see incremental lift, new-to-brand buyers and repeat purchases, not just clicks.
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• Real-time analytics. Results and shopper insights arrive while the campaign is still running, so spend can be shifted mid-flight.
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Everyone wins. Shoppers get offers that match what they buy. Retailers grow basket size and trip frequency. Brands win incremental buyers the national networks never reach.

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The Opportunity

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This is a pure sales role. Your job is to generate revenue. Reporting directly to the SVP of Retail Media, the CPG Digital Media Sales Manager is a hunter position with one mandate: close new business and exceed quota every single month. You will own the full sales cycle; from prospecting and pipeline development through negotiation and contract close; targeting CPG brands and agencies with AppCard’s industry-leading retail media and shopper data solutions.

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If you have a proven track record of winning large CPG accounts, thrive in a competitive sales environment, and are motivated by uncapped earnings potential, this role was built for you.

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What You Will Own

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Revenue Generation & Quota Attainment

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▪ Relentlessly prospect, pitch, and close new CPG partner accounts to consistently exceed monthly and quarterly revenue quotas

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▪ Own and grow a high-value book of business with a clear focus on net new revenue

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▪ Build and execute a strategic sales pipeline targeting high-value CPG brands and agency partners

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▪ Lead high-stakes negotiations with C-suite and brand-direct stakeholders to secure long-term media partnerships

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Account Expansion & Upsell

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▪ Directly manage and optimize client ad spend to maximize campaign ROI and unlock upsell and cross-sell opportunities

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▪ Identify whitespace within existing accounts and drive rapid account expansion

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▪ Leverage AppCard’s shopper data and analytics to build ROI-driven sales narratives that generate immediate client commitment

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Market Intelligence & Strategy

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▪ Monitor CPG market trends, competitive dynamics, and emerging retail media opportunities to sharpen your sales approach

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▪ Identify and exploit competitive gaps to position AppCard as the must-buy retail media solution

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▪ Ensure all marketing and event activity is directly tied to pipeline development and revenue conversion

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What You Bring

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▪ 5+ years of proven, quota-crushing sales performance in CPG, grocery retail tech, or digital media

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▪ Demonstrated track record of closing multi-million dollar deals and managing significant advertising budgets

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▪ Expert-level consultative selling skills with the ability to close at the brand-direct and C-suite level

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▪ Deep understanding of CPG organizational structures, media buying, and campaign performance metrics

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▪ Strong analytical horsepower; you can turn shopper data into a compelling revenue story for any client

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▪ A hunter mentality: you are energized by prospecting, comfortable with rejection, and relentless in pursuit of the close

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▪ Excellent communicator across all organizational levels; from field sales reps to the CMO

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▪ Ability to thrive in a fast-paced, high-growth environment where the only thing that matters is results

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Compensation & Benefits

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AppCard rewards performance. Base salary: $100,000–$115,000, plus uncapped commission with accelerators above quota and payouts on signed deals, and stock options. Your earnings are directly tied to your results.

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Location

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This role can be based anywhere in the continental United States. Significant travel is expected for trade shows and industry events.