Sales Director

Job Description

****This is NOT an opportunity to work at ForceBrands****

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About the Opportunity

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ForceBrands is partnering with a privately held, entrepreneur-led consumer packaged goods company to identify a Sales Director to help drive the next phase of commercial growth.

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With a portfolio of established consumer brands and a presence across multiple retail and distribution channels, the company is looking for a proven sales leader who can strengthen existing customer relationships, expand distribution, and identify new revenue opportunities.

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This is a highly visible, hands-on opportunity for someone who enjoys both building strategy and executing against it. The ideal candidate is a relationship-driven sales professional who thrives in an entrepreneurial environment, operates with autonomy, and is excited to make a measurable impact on a growing business.

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Key Responsibilities

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• Develop and execute national sales strategies to drive revenue growth and expand distribution across grocery, mass retail, natural specialty, and distributor channels.
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• Manage and strengthen existing retail, distributor, and broker relationships while identifying new business opportunities.
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• Lead customer meetings, buyer presentations, negotiations, and annual account planning.
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• Identify opportunities to grow existing accounts, expand product distribution, and enter new retail channels.
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• Develop and manage sales forecasts, promotional plans, and account-level growth strategies.
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• Partner cross-functionally with marketing, operations, supply chain, and finance to align commercial objectives.
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• Manage day-to-day sales execution, including customer follow-up, broker coordination, and account administration.
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• Provide market and customer insights to support broader commercial strategy and product development.
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• Help strengthen sales processes and support the continued evolution of the commercial organization.
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Ideal Candidate Profile

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• 10+ years of sales experience within food, beverage, confectionery, snacks, or related CPG categories preferred.
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• Demonstrated success growing revenue, expanding retail distribution, and developing national or regional accounts.
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• Strong relationships and experience across grocery, mass retail, natural specialty, or distributor channels.
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• Proven ability to independently manage customer relationships and drive new business.
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• Strong negotiation, presentation, forecasting, and account-planning capabilities.
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• Comfortable balancing strategic planning with hands-on execution.
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• Entrepreneurial, adaptable, and effective in an evolving, fast-paced organization.
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• Strong communication and relationship-building skills.
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• Willingness to travel nationally for customer meetings, industry events, and business priorities.
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Why This Opportunity?

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• Join an established CPG business with meaningful opportunities for continued growth.
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• Take ownership of key commercial relationships and new business development.
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• Work closely with entrepreneurial leadership and influence broader sales strategy.
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• Enjoy a high degree of autonomy and the opportunity to make a visible impact.
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• Help shape the future of a growing commercial organization.
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Compensation: Competitive and commensurate with experience; details discussed during the interview process.

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Location: Remote, with approximately 30–40% travel and flexibility for heavier travel periods.