Communications Specialist

Must live within 100 miles of Rochester campus or willing to relocate. The Department of Otolaryngology is seeking a Communications Specialist to support the Rochester practice. This position is responsible for leading the development and execution of departmental strategic communications, education, and marketing initiatives that drive patient demand, support priority service lines, and align with Mayo Clinic’s institutional goals. Key responsibilities include campaign strategy and execution, digital marketing (search engine optimization, paid search, and web optimization), content development, social media management, and performance analytics. The role also provides consultative support to clinical and administrative stakeholders to ensure alignment between communication efforts and departmental priorities, with a focus on attracting high-complexity patients into appropriate care pathways. In addition to strategy, this role manages ongoing operational needs such as website updates, oversight of video production/content, digital accessibility compliance, and analytics reporting. This is an exciting opportunity for a hands-on communications professional to play a critical role in advancing innovative strategies to connect patients with specialized care and elevate the department's national presence. Working closely with physician leaders, departmental administration, and collaborative partners, the successful candidate will help shape the future of patient engagement and demand generation for one of the country's premier academic otolaryngology practices. The Communications Specialist will provide strategic communications consultation and guidance to various clients. The Specialist will plan, drive, implement, monitor, and measure results of communications plans to advance Mayo Clinic's mission, strategic plan, and business objectives. The Specialist has strong skills in the field of communications, media relations, social media, digital, news and/or staff engagement communications activities. Demonstrates a strong understanding of the communications discipline along with critical thinking and strategic counseling skills. Represents Mayo Clinic internally and externally. Demonstrates project management skills and the ability to manage projects through the entire project life cycle. Demonstrates strong writing, editing, presentation, and interpersonal skills. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Understands and acts independently to drive functional strategies forward to advance Mayo Clinic's mission, strategic plan, and business goals. Builds credibility with peers and internal stakeholders. Assesses opportunities for improvements, and demonstrates willingness and ability to adapt to change. A bachelor’s degree in a related field, which may include liberal arts, business, communications, marketing, healthcare, or similar field, plus 3 years professional experience in a relevant field. Broad based knowledge of communications marketing strategies. Requires strong leadership, problem solving, critical thinking, active listening, persuasive, oral and written communication skills, presentation skills and interpersonal skills. Proven communications consultative, planning and execution abilities. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced, changing environment. Must possess the ability to inspire trust and confidence and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. Has a positive influence on others. Position requires occasional travel and the flexibility to work weekends and evenings as necessary. Why Mayo Clinic Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans – to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. Benefits Highlights Medical: Multiple plan options. Dental: Delta Dental or reimbursement account for flexible coverage. Vision: Affordable plan with national network. Pre-Tax Savings: HSA and FSAs for eligible expenses. Retirement: Competitive retirement package to secure your future. #J-18808-Ljbffr