Vice President, Consumer Brands

Company Description At MSL, we’re on a mission to make every client more influential and a positive force of influence in the world. We partner with brands, companies, and leaders who push boundaries and create change. Our team, driven by the values of Leading, Learning, and Loving, has been ranked a “Best Place to Work” year over year. Overview We’re looking for a VP-level Brand PR leader to shape and elevate consumer brands, turning culturally relevant ideas into action, and rallying teams to deliver at speed. In this role, you will lead two flagship businesses with distinct mandates—one focused on reputation rebuilding and brand credibility, the other on growth and culture‑first storytelling. What You’ll Do Be a strategic client counselor who shapes strategy, elevates brand reputation, and drives measurable impact. Lead large‑scale earned activations from ideation through execution, delivering excellence on time and on budget. Bring rigor and structure to media strategy—champion high‑impact, intentional storytelling over volume‑based PR. Build and lead integrated brand narratives and executive visibility platforms, especially for transformation‑stage accounts. Develop and present out‑of‑the‑box ideas that connect brand equity to culture; create innovative programs that help clients achieve measurable goals. Assist senior leadership in managing inter‑agency teams, including Creative and Media agency partners. Maintain a deep understanding of client businesses, priorities, competitive landscape, and challenges. Build rapport and credibility with clients based on trust and expert counsel; act as a senior advisor who shapes strategy and challenges thinking. Demonstrate strong analytical skills and use data to track performance, optimize in real time, and inform future planning. Manage, coach, and motivate a team of 4–6, leading account operations, finances, and organic growth plans to meet or exceed revenue goals. What You Bring 8+ years of experience in consumer PR or marketing communications, with a B.A. in Public Relations, Communications, or a related discipline. Strong category fluency in automotive, travel, and/or luxury (preferred). Experience leading large, multi‑stakeholder accounts with multiple moving parts and cross‑functional teams. Confidence in modern media—from traditional earned to social, creator ecosystems, and emerging platforms. Prior experience managing earned influencer and integrated media campaigns. Experience advising senior client executives through complex issues and high‑stakes communications moments. A bias for culture‑first thinking and the instincts to know when a brand moment is ready to move. Excellent verbal and written communication skills, including the ability to develop compelling new business presentations. Strong time management, leadership, team‑building, and mentoring skills. Additional Information Publicis Groupe’s motto “Viva La Différence” means we believe that our differences make us stronger. We honor and celebrate all identities across all facets of intersectionality, fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401(k), as well as parental and family care leave, family formation assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Compensation Range: USD $121,315.00 - USD $194,220.00 annually. The Company reserves the right to modify this pay range at any time. The application deadline for this posting is 7/20/2026. #J-18808-Ljbffr MSL (Global)