Social Media and Marketing Manager

Overview Are you passionate about shaping compelling brand stories and engaging audiences across digital platforms? We’re seeking a dynamic Social Media and Marketing Manager to lead our social media strategies and elevate our brand presence. In this role, you will craft innovative content, manage multi-channel campaigns, and analyze performance metrics to ensure maximum impact. Your energy, creativity, and strategic mindset will drive brand awareness, foster community engagement, and support our overall marketing objectives. Join us to make a meaningful difference through vibrant digital storytelling and innovative marketing initiatives! Responsibilities Develop and execute comprehensive social media marketing strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase brand visibility and engagement. Create captivating content including graphics, videos, photography, and written posts that align with branding guidelines and resonate with target audiences. Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules and campaign execution. Monitor social listening channels to gather insights on customer sentiment, industry trends, and competitor activity; leverage this data to refine marketing tactics. Implement SEO best practices by conducting keyword research and optimizing content for search engines to boost organic reach. Oversee paid advertising campaigns on Facebook Advertising and other platforms, analyzing results with Google Analytics and web analytics tools for continuous improvement. Collaborate with public relations teams to enhance brand reputation through strategic outreach and relationship management with media outlets, influencers, and partners. Edit visual assets using Canva, Adobe Photoshop, Illustrator, or Adobe Creative Suite to produce high-quality graphics that enhance campaign messaging. Track campaign performance metrics regularly; prepare detailed reports on engagement rates, conversions, and ROI to inform future strategies. Support e-commerce initiatives by integrating social media efforts with online sales channels for seamless customer experiences. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! We are committed to fostering an inclusive environment that values innovation, collaboration, and continuous learning—empowering you to thrive professionally while making a lasting impact through vibrant digital storytelling! Experience Proven experience in social media management within a fast-paced marketing environment; demonstrated success in growing online communities. Strong skills in graphic design, video editing, photography, and content creation using Adobe Creative Suite applications such as Photoshop and Illustrator. Hands-on experience with social listening tools and web analytics platforms like Google Analytics to interpret data-driven insights. Expertise in digital marketing tactics including SEO, keyword research, branding strategies, and social media advertising campaigns. Familiarity with social media management tools such as Hootsuite or Buffer for scheduling posts and monitoring engagement metrics. Excellent proofreading skills combined with a keen eye for detail to ensure all content is polished and aligned with brand voice. Ability to manage multiple projects simultaneously while maintaining a positive attitude and proactive approach toward problem-solving. Join us as a Social Media and Marketing Manager where your creativity fuels our growth! We are committed to fostering an inclusive environment that values innovation, collaboration, and continuous learning—empowering you to thrive professionally while making a lasting impact through vibrant digital storytelling! Pay: $15.00 - $20.00 per hour Benefits: 401(k) 401(k) matching Dental insurance Flexible schedule Health insurance Life insurance Paid time off Retirement plan Vision insurance Experience: B2B marketing: 1 year (Preferred) Social media marketing: 1 year (Preferred) Social media management: 1 year (Preferred) Language: Spanish (Preferred) Work Location: Hybrid remote in Grand Prairie, TX 75051 #J-18808-Ljbffr Socket.dev