Senior Sales Manager

Senior Sales ManagerClient is one of the largest designers and manufacturers of consumer inflatable products across multiple categories. We have been selling internationally for over five years, and now we are establishing ourselves in the US under our brands such as Silent North and the soon to be launched Sailback brand. We're seeking a high energy Senior Sales Manager to lead the strategy, initial market penetration and future growth for our portfolio of inflatable recreational kayaks, paddleboards and more under the Sailback brand.Key responsibilities include developing and executing sales strategies to achieve revenue, margin, and market-share goals. Open new retail accounts and expand existing partnerships, from buyer presentations and negotiations through launch and ongoing account growth. Build productive relationships with sporting-goods retailers, mass/regional general merchandise retail, food & drug, etc. If they carry inflatable products, they are your customers. Work with and support our independent sales representatives. You will be responsible for making sure the reps have what they need for meetings, presentations, etc. Identify new markets, channels, and customer opportunities, and translate insights into actionable account plans. Forecast sales, manage pipeline and promotional planning, and provide regular performance reports. Partner with marketing, product, operations, and customer service teams on product launches, merchandising, and retailer support. Coordinate with Asian manufacturing partners on product availability, production timing, quality, and customer requirements. Monitor competitors, pricing, market trends, and customer feedback to inform commercial decisions. Represent the company at trade shows, customer meetings, and industry events.Required qualifications include 5–8 years of relevant sales experience, including a proven record of opening and growing retail-chain accounts. Experience managing independent sales representatives or rep groups. Direct experience working with Asian manufacturing partners, including coordinating around production, lead times, product requirements, or quality. Strong negotiation, presentation, relationship-building, and account-management skills. Demonstrated ability to meet sales targets and manage a pipeline using CRM and forecasting tools. Willingness to travel for customer visits, trade shows, and partner meetings.Preferred qualifications include experience in consumer hardgoods in general is required. Outdoor recreation, sporting goods, water sports, or a related consumer-products category is preferred, but not critical to be considered. Knowledge of the selling process into retail, building presentations, and building a sales pipeline is important. Experience working with independent reps, distributors and buying groups a plus. Familiarity with inflatable boats, kayaks, paddleboards, or comparable products is a plus, but not critical. Experience working with Asian manufacturers is a plus.Success in this role means winning new retail-chain business, growing existing accounts profitably, strengthening rep coverage, and coordinating effectively with manufacturing partners so customers receive the right products at the right time.Avance Consulting is a global leader in innovative talent solutions for diverse industries. Since 2007, we have been serving nearly a third of Fortune 500 companies and most of the top 100 technology companies worldwide. Our team of 700+ experts offers Engineering Services, Information Technology, Digital and Executive Search solutions from our offices in North America, UK, Europe and APAC. We understand the local markets and cultures and tailor our services to meet the needs of our clients. Our clients value our flexibility and agility, which enable us to deliver high-quality results at any scale across the globe. At Avance you can learn new skills and technologies, have more advancement opportunities and career growth, being a part of our productive atmosphere, and a positive reinforcement culture.