Senior Manager, Channel Marketing- Commercial & Industrial

Job Summary The Senior Manager, Channel Marketing – Commercial & Industrial serves as the single point of connection between the Commercial & Industrial (C&I) business and the broader corporate marketing/product/digital/channel/creative organization, ensuring that brand, product, promotional, and content strategies are aligned with commercial priorities and executed with speed and discipline. The Senior Manager is accountable for translating the needs of a complex, industrial fastener portfolio into clear marketing strategic direction, coordinating across product, marketing, brand, digital, e‑commerce, creative and channel teams to support growth, customer engagement, and sales effectiveness. Essential Job Functions Act as the primary conduit between the Corporate Marketing organization and the C&I business unit. Partner with business unit leaders to define channel/customer‑specific marketing priorities that support growth, customer retention, and margin objectives. Drive and ensure alignment between commercial strategy, product roadmap, and marketing execution across shared‑service teams. Collaborate with product management and related teams on: Product positioning and value propositions Portfolio rationalization and expansion initiatives Robust product roadmap and launch planning for new products and line extensions, advocating for channel needs while working within shared‑service boundaries. Ensure product content, messaging, and specifications are accurate and market‑ready. Lead planning and coordination of monthly and quarterly promotional efforts in conjunction with C&I sales team goals. Provide brief and context for development of sales‑support materials, including: Product catalogs and sell sheets Promotional flyers and programs Distributor and customer‑facing presentations utilizing the Allego platform Align marketing materials with sales strategies and customer needs. Steward brand consistency across ST Fasteners, All‑Points, and Canadian Industrial. Coordinate with shared services to update: Websites and digital content Product data, imagery, and descriptions Channel‑specific marketing assets Ensure content supports brand standards and industrial buyer expectations. Serve as central point of coordination across product teams, sourcing teams, marketing, creative, digital, and e‑commerce teams. Translate business needs into clear briefs, priorities, and timelines for shared‑service partners. Monitor effectiveness of marketing initiatives and promotions, then adjust as needed. Use data and feedback from sales, customers, and channels to refine messaging and programs. Continuously improve speed, clarity, and impact of market execution. Other duties as assigned. Education & Experience: Bachelor’s degree in Marketing, Business, or related field. 8–12+ years of marketing experience, preferably within industrial, manufacturing, fasteners, MRO, or B2B distribution environments. Proven experience supporting complex product portfolios and multiple brands. Experience operating effectively within a matrixed or shared‑services support model. MBA or advanced degree a plus. Competencies – Knowledge, Skills, and Abilities: Strong commercial acumen with experience supporting large P&Ls. Ability to translate technical product offerings into clear, compelling value propositions. Excellent cross‑functional leadership, engagement, communication and stakeholder management skills. Highly organized with strong execution discipline. Comfortable working across strategic, executional and task levels to get the job done. Operational Equipment: Computer. Work Environment and Physical Demands: Office‑setting. Seldom exposed to fumes or airborne particles. Loud working environment of the shop area. Functional vision and hearing required. Office. Sedentary. The Hillman Group is an Equal Employment Opportunity and Affirmative Action Employer and will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin or ancestry, sex, age, physical or mental disability, protected veteran or military status, genetic information, citizenship status, sexual orientation, gender identity, marital status, or any other legally recognized protected basis under federal, state or local laws, regulations or ordinances. The information collected by this application is solely to determine suitability for employment, verify identity and maintain employment statistics on applicants. #J-18808-Ljbffr The Hillman Group