Product Marketing Manager

Product Marketing Manager

Our client, a growing RF | Microwave component, module systems, and instruments test equipment company is looking for a Product Marketing Manager (fully remote).

The Product Marketing Manager will be responsible for defining, developing, marketing, selling, and supporting test and measurement solutions in a highly competitive B2B environment.

Responsibilities

• Analyze market research, industry data, sales results, and individual product sales performance to determine product line direction and support product development, sales, and marketing strategies.
• Create annual revenue, product development, and supporting resource plans for assigned product line(s).
• Perform market research, conduct customer interviews, analyze sales data, and extract sales, applications, and engineering input to identify market-driven product/service development opportunities and generate supporting business cases.
• Partner with Engineering to create product definitions (including feature/functionality requirements, performance specifications, and COGS goals) and establish product development project plans (including determination of overall timeline and identification of key milestones).
• Collaborate with Sales, Applications Engineering, and Marketing Communications to establish and execute new product introductions and go-to-market strategies.
• Establish pricing strategies, tactics, and programs to drive revenue and achieve profitability goals.
• Create sales enablement tools including customer presentations, competitor analyses, demonstration guides, etc., and provide support for customer demonstrations, customer training, tradeshows, and overall business development.
• Collaborate with Marketing Communications and Sales on defining and implementing marketing programs and campaigns as well as sales promotions.
• Partner with Marketing Communications to generate customer value-based marketing messaging and supporting collateral including technical articles, application notes, white papers, webinars, videos, website content, etc.
• Manage product line roadmaps introducing and discontinuing products as they move through the product lifecycle.

Qualifications

• Bachelor's degree in Computer Science, Electrical Engineering, or related field, with over 3 years of Product Management or Product Marketing experience within high-tech, RF & microwave, or test & measurement companies.
• Understanding of RF and microwave frequency applications and associated measurement requirements and experience using RF and microwave test instrumentation.