Director of Marketing

Director of Marketing

The Director of Marketing serves as the College's subject matter expert in marketing and public relations, providing strategic direction, professional expertise, and recommendations informed by industry best practices. Leads marketing operations and develops innovative, data-informed strategies and integrated campaigns that advance institutional priorities, support student recruitment and enrollment, and strengthen SCC's brand and community presence. Provides hands-on creative and operational support when needed while effectively delegating work, developing staff, and holding the team accountable for results. Collaborates with the President's Office on public information and institutional communications within established approval processes.

Develops and implements annual and campaign-specific marketing plans aligned with institutional priorities, enrollment goals, academic programs, workforce initiatives, and community engagement. Serves as a subject matter expert and trusted marketing advisor to executive leadership, proactively identifying opportunities and recommending strategies based on industry best practices, emerging trends, market research, and performance data. Collaborates with Admissions, Academic Affairs, and other stakeholders to define audiences, campaign objectives, messaging, schedules, and measures of success. Drives implementation through effective delegation, coordination, and oversight. Directs campaign concepts, messaging, content calendars, and creative execution. Assigns production tasks to team members based on skills, priorities, and capacity; reviews deliverables for quality and timeliness. Contributes directly to writing, content development, photography, videography, or other marketing activities when needed without displacing staff ownership of routine assignments. Supervises, coaches, and evaluates assigned staff. Establishes project priorities, roles, deadlines, and measurable expectations; delegates work effectively and monitors progress. Encourages initiative, professional development, cross-training, collaboration, and continuous improvement. Coordinates workloads and addresses barriers to timely delivery. Maintains consistent application of SCC brand standards across marketing materials and platforms. Oversees marketing-related social media, digital advertising, creative templates, website marketing content, and branded collateral. Ensures content meets applicable quality and accessibility requirements, including WCAG standards. Collaborates with the President's Office on institutional messaging and approvals within established responsibilities. Supports development and management of the annual marketing budget; tracks spending and coordinates purchasing, quotes, branded promotional items, and vendor relationships in accordance with College procedures. Evaluates resource needs and vendor deliverables.

May occasionally need to attend meetings/workshops/conferences out of town; some flexibility with time (evenings, weekends) may be required for occasional student events. Travel between campuses may be required occasionally.

Spartanburg Community College is an affirmative action and equal opportunity employer for all qualified persons regardless of race, color, sex, including the basis of pregnancy, childbirth, or related medical conditions, national origin, age, religion, or disability.

Benefits

The state of South Carolina offers eligible employees generous benefits, including health and dental insurance; retirement and savings plan options; and paid vacation and sick leave. Plus, work-life balance programs such as telecommuting and flexible work schedules are available to employees of some state agencies. Insurance Benefits Eligible employees may enroll in health insurance, which includes prescription coverage and wellness benefits. Other available insurance benefits include dental, vision, term life insurance, long term disability and flexible spending accounts for health and child care expenses. Retirement Benefits State employees are also offered retirement plan options, including defined benefit and defined contribution plans. Additionally, eligible employees may elect to participate in the South Carolina Deferred Compensation Program, which is a voluntary, supplemental retirement savings plan offering 401(k) and 457 plan options. Workplace Benefits State employees may also be eligible for other benefits, including tuition assistance; holiday, annual and sick leave; and discounts on purchases, travel and more. Note: The benefits above are available to most state employees, with the exception of those in temporary positions. Employees in temporary grant and time-limited positions may be eligible for all, some or none of these benefits as benefits are associated with each position type. For these positions, contact the hiring agency to determine what benefits may be available.