Sales & Events Manager
Hersha Hospitality Management
Sales & Events Manager Opportunity
Manage accounts to achieve guest satisfaction and to solicit past and new business ensuring all revenue goals are achieved or exceeded.
Your Growth Path
Director of Sales - Area Director of Sales or Catering – Regional Director of Sales or Catering
Your Focus
- Interview, select, train, schedule, coach and support associates, ensuring they perform in accordance with established brand or hotel standards and consistent with HHM core values.
- Maximize revenue by selling all facets of the hotel to previous, current and potential clients.
- Use professional sales techniques to negotiate the best possible terms and conditions that satisfy customer (internal and external) requirements.
- Manage accounts ensuring pertinent aspects of solicitation and closing are complete and documented.
- Coordinate various departments' participation in servicing accounts.
- Maintain hotel relationships with key accounts to increase customer satisfaction and account revenue.
- Develop and conduct persuasive verbal sales presentations to prospective clients.
- Articulate and leverage the benefits of the hotel to close sales opportunities.
- Travel locally to conduct outside calls, promote the hotel and review competition.
- Represent the hotel at trade shows.
- Follow sustainability guidelines and practices related to HHM's EarthView program.
- Perform other duties as requested by management
- Oversee all catering sales, targeted towards existing and new corporate and social markets.
- Drive new events and group business through proactive prospecting and lead generation
- Qualify and convert inquiries from all channels, including CVENT, Marriott, and direct leads
- Lead client engagement through site tours, presentations, and ongoing relationship management
- Negotiate contracts and manage the full RFP process with a focus on profitable outcomes
- Oversee events from initial inquiry through execution and final billing
- Provide clear reporting on pipeline, production, and sales activity
- Develop BEOs, floor plans, and event proposals in partnership with internal teams
- Collaborate closely with Revenue Management to ensure timely, strategic responses
- Manage function space inventory and optimize pricing and utilization
- Coordinate with operations, F&B, and external vendors to deliver seamless events
Your Background and Skills
- Associate's or Bachelor's degree in Hospitality or related industry preferred.
- Proven track record in sales required and previous hospitality sales experience preferred.
- 2–3+ years of experience in event, group sales, or catering within hospitality
- Experience in a comparable market preferred
- Strong understanding of event operations, F&B, and space optimization
- Proven ability to manage multiple events and priorities in a fast-paced environment
- Excellent communication, organization, and client-facing skills
- Experience with Fosse, CVENT, Salesforce, and Microsoft Office; Canva a plus
- Flexible schedule with the ability to support events as needed
Work Environment and Context
- Work schedule varies and may include occasionally working on holidays and weekends.
- Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard.
- Moderate travel between hotel and client's locations required.
What We Believe
People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It
Source: HHM Hotels
Vacancy posted 1 day ago
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