Head of GEO

Head Of Geo / Ai Search Optimization

Lodgify is a fast-growing scale-up company leading the vacation rental industry. Backed by $30M in funding, our platform empowers property owners and managers worldwide to efficiently manage and grow their business through technology.

Headquartered in sunny Barcelona, we're now a team of 380+ people representing over 60 nationalities, united by a passion for transforming the future of short-term rentals.

As LLMs, AI overviews, conversational search, and generative discovery fundamentally reshape how users find products and make buying decisions, organic visibility now means something entirely different — and the stakes are higher than ever.

We're looking for a senior leader who gets that, and who's ready to own it! As Head of GEO / AI Search Optimization, you will define, build, and lead Lodgify's entire generative engine optimization function. This is a channel ownership role. You'll set the strategy, secure the resources, and integrate GEO as a core pillar of Lodgify's go-to-market motion. You'll work across Product, Sales, Marketing, Brand, Growth, and Retention — influencing roadmaps, aligning stakeholders, and ensuring Lodgify is the most visible, frequently cited, and trusted brand in the vacation rental space across every AI-powered discovery surface. You won't be executing inside someone else's strategy. You'll be defining it. Remote-friendly role, with priority for candidates in or relocating to Barcelona.

How will you make an impact?

• Own the channel end-to-end. Define and lead Lodgify's GEO strategy as a core acquisition and brand authority channel within the company's GTM framework. You set the vision, the roadmap, and the priorities.
• Drive executive alignment. Set channel OKRs, define the measurement framework, and present GEO performance and strategic direction directly to marketing leadership and the executive team.
• Own the GEO roadmap and budget. Prioritize initiatives, allocate resources, and make the calls that determine how Lodgify invests in generative search visibility.
• Shape the product. Partner with Product and Engineering to influence the product roadmap for GEO discoverability — site architecture, structured data, content formats, AI-agent access protocols, and indexation strategy.
• Connect GEO to revenue. Work directly with Sales and Revenue teams to align GEO with pipeline generation, buying-journey intent mapping, and ICP-level visibility goals.
• Create agentic GEO growth loops: Build and own AI-enabled automation workflows across content production, GEO optimization, and distribution — from programmatic content pipelines to automated citation monitoring and structured data deployment — treating automation as a core lever of the GTM strategy, not an afterthought.
• Integrate across all of Marketing. Collaborate with Content, Brand, Growth, and Performance to embed GEO thinking into campaigns, thought leadership strategy, and distribution — so the whole org is pulling in the same direction.
• Defend and compound Lodgify's classical SEO foundation — technical health, crawlability, on-page optimization, authority building, and link strategy. At our scale and across our markets, classical SEO is still a real growth lever. Protect what's working, compound what's not, and ensure traditional organic remains a strong acquisition channel alongside the GEO build.
• Be the internal authority. Serve as Lodgify's subject-matter expert on AI search: educate stakeholders, build internal frameworks, and translate fast-moving market dynamics into clear, actionable strategic direction.
• Win share of model. Drive the frequency with which Lodgify is cited, mentioned, and recommended by LLMs — through authoritative content, entity authority, structured data, and citation-trigger strategies.
• Build the measurement infrastructure. Establish systems, dashboards, and workflows to track performance, brand mentions, and competitive visibility across all generative engines. Define what good looks like before anyone else does.
• Experiment at the frontier. Lead GEO-focused experiments and product integrations — working with developers, agencies, and AI partners to unlock new acquisition vectors from conversational search, agentic AI, and AI Overview placements.

What makes you a great fit?

• At least 8 years of experience in SEO, organic growth, or AI search optimization — with at least 3 years in a leadership or channel-ownership role (Head, Director, Principal, or equivalent).
• Proven track record of delivering measurable results with GEO, programmatic SEO, or AI-enabled content workflows — not just familiarity with the concepts. You've shipped, measured, and iterated on strategies that moved the needle in generative search environments.
• Proven track record of owning a search or organic channel strategy — not just executing within one. You've set the direction, secured the buy-in, and delivered the results.
• Deep expertise in how LLMs retrieve, chunk, and cite content — and what it takes to win share of model across AI-powered search surfaces.
• Experience influencing cross-functional roadmaps, particularly with Product, Engineering, and Sales stakeholders at a decision-making level.
• Proven ability to drive engineering and product prioritization without direct authority — you've secured sprint allocation, shaped roadmaps, and moved cross-functional teams through the quality of your business case, not through reporting lines.
• Strong analytical mindset: you can build measurement frameworks, define KPIs, and communicate channel performance in business terms to a non-technical audience.
• Executive communication skills: you can translate complex GEO/AI search strategy into compelling narratives for leadership and the broader org.
• Comfortable setting direction in fast-moving, high-ambiguity environments. You don't wait for clarity — you create it.

How can you earn extra bonus points?

• Hands-on expertise in structured data, technical SEO, or AI-agent access protocols (llms.txt, JSON-LD, plain text/markdown architecture, crawl efficiency).
• Experience developing or shipping AI-driven tools, lead-generation features, or content automation workflows.
• Prior experience in a Head, Director, or VP-level role with direct P&L or budget accountability for an organic acquisition channel.

Why you'll love us:

You'll be part of a growing, dynamic company with a truly international team. At Lodgify, we are full of contagious energy, hard work, and passion for what we do. We celebrate diversity and are proud to acknowledge a variety of backgrounds, perspectives and skills in our team; committed to creating a workplace where everyone is heard and feels a sense of belonging.

What's in it for you?

Remote Flexibility: The freedom to work from home any day that works for you.

Time to Recharge: 25 working days of paid vacation and Jornada Intensiva in August.

Alan Health Insurance: Premium health, dental, and mental health support via Alan. Pre-existing conditions are covered.

Meal Perk: €150/month allowance on your Alan card + 50% off Ametller Origen prepared dishes at the office.

Tax-Free Savings: Increase your take-home pay by using Flexible Remuneration for extra meal costs (up to €70/mo) and public transport (up to €136/mo).

Home Office Gear: We provide a table, ergonomic chair, and monitor for your home setup.

Language Learning: Free Spanish classes.

Referrals: Cash rewards for bringing in new talent.

Social Life: Daily office breakfast and monthly team events

Dynamic Hub: A high-energy, inclusive environment designed for collaboration and connection with a team that represents over 60 countries.

*Benefits offered may differ based on the type of contract that is issued

So, what are you waiting for? Apply now!

All applications and CVs must be submitted in English