Email Marketing Manager

Join Vetcove and help modernize the future of veterinary software and the pet parent healthcare experience. Our suite of platforms features a market-leading procurement marketplace, an ultra-modern home delivery ecommerce experience, and a next-generation practice management system. More than 25,000 hospitals across all 50 states rely on Vetcove daily, supporting tens of thousands of veterinarians who care for tens of millions of pets each year. We are modernizing the 50 billion dollar plus animal health industry by giving veterinary organizations the tools to focus more on patient care. Backed by Y Combinator and top venture investors in Silicon Valley, New York and Miami, Vetcove is a fast-growing, mission-driven company. We are searching for talented and passionate people who want to help shape the future of veterinary care. About the Position We’re looking for a curious, creative, and motivated Email Marketing Manager to help spearhead new marketing initiatives across the Vetcove platform. In this role, you’ll assist with testing ideas, creating engaging content, and learning how to optimize marketing programs that help veterinarians and pet parents discover Vetcove. This is a great opportunity for someone skilled at email marketing who is interested in building out our email marketing strategy. What You Will Do Lead lifecycle marketing efforts across the customer journey with a strong focus on e-commerce email performance, transitioning from mass email blasts to targeted, personalized campaigns that drive measurable ROI and incremental revenue. Build and optimize audience segments and automated journeys that increase engagement, conversion, and retention aligned with KPI goals. Own end-to-end strategy and execution of consumer email initiatives — including campaign ideation, copywriting (subject lines and body content), basic template building, asset coordination, QA, and deployment. Collaborate closely with Engineering to define necessary events and triggers and ensure proper data flow to support lifecycle automation. Launch and optimize targeted campaigns and customer journeys with clear hypotheses, testing plans, and measurable revenue impact. Own the A/B testing roadmap — design experiments, execute tests, track results, and translate insights into actionable improvements. Conduct testing across subject lines, messaging, CTAs, segmentation, customer cohorts, send-time optimization, and personalization strategies to increase performance. Partner with design and cross-functional stakeholders to evolve creative direction, layouts, and templates using tools like Figma and internal admin systems. Manage and maintain the marketing calendar, ensuring alignment with business priorities and collaboration across B2B and consumer marketing teams. Produce regular reporting on campaign effectiveness, including opens, clicks, conversions, revenue, lift, unsubscribes, and other core metrics with a focus on incremental impact. Measure and analyze the ROI and overall effectiveness of lifecycle marketing initiatives, providing recommendations for scaling what works and iterating where needed. Contribute to a small, collaborative team environment by bringing initiative, new ideas, and a strong test-and-learn mindset. What You Will Have Bachelor’s Degree (required). 2–6 years of experience in e-commerce email marketing, experience owning lifecycle and retention campaigns. Hands-on experience managing both strategy and execution of email programs, including segmentation, testing, and performance analysis. Familiarity with marketing automation tools (experience with platforms like Customer.io or similar systems is a plus, but not required). Strong written communication skills with the ability to craft compelling email copy and high-performing subject lines. Strong analytical skills with the ability to measure ROI, interpret data, and translate insights into action. Ability to ideate and execute end-to-end campaigns independently while collaborating cross-functionally. Basic design sensibilities and comfort working with tools like Figma and internal admin systems. Collaborative mindset and ability to work closely with engineering, product, and cross-functional marketing teams. Benefits (Full Time Roles) 100% remote within the USA Medical, Dental, and Vision Insurance Automatic 401k contribution Employee referral program At home office set up Bi-annual company retreats Open vacation policy Equity Monthly team events The typical base pay range for this role across the U.S. is: $70,000/year - $90,000/year + bonus + equity + benefits. There is a different range applicable to specific work locations. For Colorado, the salary range is: $65,000 - $80,000 + bonus + equity + benefits. This salary range is a good faith estimate of what Vetcove may pay for this position at the time of posting. Actual compensation may vary based on skills, qualifications, and experience. The range reflects the base hourly rate or annual compensation (as applicable), and does not include bonus, equity or other incentives. In addition to base compensation, Vetcove offers a comprehensive benefits package. Please refer to the “Benefits (Full Time Roles)” section above for more details. To apply, please submit your application through Vetcove’s Careers Page. The application deadline is accepted on an on going basis. Please note we are unable to sponsor work visas at this time. Attention all job seekers! We want to ensure that you’re well-informed about a serious matter affecting the job market. It has come to our attention that scammers are operating in the industry, impersonating employees and attempting to deceive savvy applicants like you. Here’s what you need to know: Our job listings are exclusively available on official sites (our careers page, LinkedIn, BuiltIn, and Indeed). Be cautious of other sources claiming to represent us or any organization that you’re interested in. Stay on the lookout! Authentic communications from our company will only come through verified email addresses and phone numbers. If you receive unexpected messages or calls, exercise caution and verify their authenticity. Don’t let scammers catch you off guard! It's essential to independently verify the legitimacy of any job postings you come across. Visit our official careers page to confirm the validity of any openings. Stay proactive and protect yourself! Remember that during the application process, we never request sensitive personal or financial information from you. Be wary of anyone asking for such information. Keep your personal data secure! If you suspect any fraudulent activity or encounter suspicious individuals, please report it immediately to our recruiting department. By working together, we can combat these scams and keep the job market safer for everyone. We understand the importance of your job search and want to ensure your experience is positive and secure. Always exercise caution and stay scam-smart! Employment is contingent upon successful completion of a background check. Vetcove is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We welcome applicants from all backgrounds, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other protected status. We are dedicated to providing a work environment free from discrimination, harassment, and retaliation. It is our policy to provide equal employment opportunity to all applicants in accordance with all applicable laws and regulations. If you require accommodations during the application or interview process, please let us know and we will make every effort to accommodate your needs. #J-18808-Ljbffr