Senior Marketing Manager

POSITION DESCRIPTION: 

Woolly Mammoth Theatre Company seeks a strategic, collaborative, and highly organized Senior Manager of Marketing & Communications to lead the planning, execution, and analysis of integrated marketing campaigns that drive ticket revenue, deepen audience engagement, and amplify Woolly’s bold artistic voice.

This role sits at the intersection of strategy and execution—overseeing campaign management, communications infrastructure, and revenue-focused initiatives—while managing a small but dynamic team and collaborating with Woolly’s strategic marketing partners. The Senior Manager will report to the General Manager and supervise the Digital Communications & Content Manager.

DUTIES & RESPONSIBILITIES:

Campaign Strategy & Execution

• Lead end-to-end project management of marketing campaigns for single ticket sales, membership and subscription packages (featuring the Golden Ticket), and institutional initiatives
• Develop timelines, coordinate deliverables, and ensure campaigns launch on time and on budget
• Collaborate cross-departmentally to align marketing strategies with artistic, development, and institutional priorities
• Oversee group sales strategy and execution to maximize audience growth and revenue

Revenue & Budget Management

• Partner with senior leadership to set and meet earned revenue goals
• Manage marketing budgets across campaigns, ensuring strategic allocation of resources
• Collaborate with audience services on developing and executing pricing and inventory management strategies

Vendor & Advertising Management

• Serve as primary liaison for external vendors, including press representatives, strategy and brand agencies, designers, printers, and advertising partners
• Manage booking, trafficking, and fulfillment of advertising across digital and print channels
• Ensure all ad placements align with campaign strategy and brand standards

Content & Collateral Development

• Oversee Playbill development, including editorial coordination, ad sales, and production timelines
• Collaborate with the Digital Communications on messaging consistency across platforms
• Work with press representatives on development of press release and press pitches
• Build houses in Spektrix for performances for the season and rentals
• Build and manage submissions for website and email newsletter campaigns

Data, Analytics & Systems

• Lead marketing reporting and analytics, translating data into actionable insights
• Manage audience segmentation and targeted campaigns within Spektrix
• Continuously refine strategies based on performance metrics and audience behavior

Team Leadership & Collaboration

• Supervise and support the Digital Communications & Content Manager fostering a collaborative and creative team culture
• Coordinate closely with the Audience Services, Front of House, Development, Artistic, Connectivity, New Works, and Production teams to ensure alignment across the organization
• All other duties as assigned.

Company-Wide Responsibilities:

• Commit to Woolly’s policy of anti-racism and radical inclusivity. This includes participating in anti-bias/anti-harassment training, familiarizing yourself with the policies in the employee handbook, using Woolly’s Liberation Library as an educational resource, engaging in EDI work at Woolly, and furthering your own independent journey with anti-racism.

• Cross-departmental collaboration, including participating in at least one Woolly working group, committee, and/or taskforce outside of your own department. 

• Advocate for policies both internally and externally that further advance Woolly’s stated values on an organizational, local, and national scale. 

• Contribute meaningfully to the culture. See “Our Culture at Woolly” section below for more information.

• Act as an ambassador for Woolly Mammoth in the local community and beyond.

SUPERVISORY RESPONSIBILITIES : 

• Responsible for providing employees timely, candid, and constructive performance feedback; developing employees to their fullest potential and providing challenging opportunities that enhance employee career growth; developing the appropriate talent pool to ensure adequate bench strength and succession planning; recognizing and rewarding employees for accomplishments. Additionally, this position will:
• Select, train, and develop an effective and efficient staff including:
• Interviewing applicants and select new employees; 
• Supervising the department orientation and training of new employees;
• Recommending salary increases, promotions, transfers, disciplinary actions, and dismissals in conformance with company policy and procedures; and
• Conducting annual performance reviews.
• Have substantial knowledge of leadership, teamwork, and management principles in line with the values of the organization.
• Direct Reports: Senior Manager, Marketing & Communications supervises the Digital Communications & Content Manager

QUALIFICATIONS:

• Experience:
• 4+ years of experience in marketing or audience development (arts/culture sector preferred)
• Essential Knowledge, Skills, and Abilities:
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Demonstrated experience building effective, data-driven marketing strategies
• Previous work within a CRM system (Spektrix preferred)
• Demonstrated ability to manage budgets and contribute to revenue goals
• Excellent communication, organizational, and leadership skills
• Other Skills or Qualities: 
• Active engagement and leadership development in your individual position is integral to the overall health of our organization. This will be reviewed and defined with your supervisor to set individual goals. Woolly encourages employees to take personal responsibility and pride in their work.
• See the larger picture and pull out the relevant details to diagnose problems. Think creatively about how to solve problems including new ways of working together. Woolly values innovative thinking, big ideas, and bigger passion.
• Collaborate with and adapt to a wide variety of people and personalities, working styles, and artistic visions.
• Passion for theatre and Woolly Mammoth’s mission

WORKING CONDITIONS: 

• Normal office environment.
• Extending viewing of computer screens.
• Some evening and weekend work required.
• Some travel required.
• Hybrid position—required in office Tuesday through Thursday and for events and meetings
• Woolly Mammoth Theatre Company is located in Washington, D.C.’s Penn Quarter neighborhood. It is air-conditioned, located in a wheelchair accessible building, and in close proximity to public transportation.

COMPENSATION:

• Starting Salary: $75,000-80,000
• Woolly Mammoth Theatre Company recognizes that conversations about salary can be difficult. In recognition of the necessity for top-tier talent, we strive to provide pay that meets the market by leveling with industry peers to determine the pay range for each position. Where the employee falls in that range is determined by experience and skill set. Woolly will work hard to administer the compensation program in a manner that is transparent, consistent, and equitable across the company. 

OUR CULTURE AT WOOLLY:

At Woolly, our culture is driven by our stated core values of radical inclusivity, creative risk-taking, relentless inquiry & experimentation, world-class excellence, and innovation. We expect both personal and collective accountability in how these values are applied to the work of each employee of WMTC. We acknowledge that Woolly Mammoth has upheld and benefited from systems of oppression in our country and we aim to do better; using the principles of anti-racism to guide our actions and decision-making. How we do things is as important as what we do, and we expect our core values and anti-racist practices to influence the way we work together as a team. We strive to center openness, integrity, and care in our policies, processes, and how we interact with one another. We embrace a culture of transparency, accountability, and mutual respect as the foundation of all our collaborations, both inter-departmentally and externally. We take seriously our role as a civic leader and strive to address local and national challenges using our knowledge, skills, commitment, and resources. As part of this work, all employees are expected to develop meaningful internal and external relationships that are mutually beneficial and impact aware. We believe that everyone in the Woolly community is worth engaging in conversations about the art we make and how that art intersects with the world. We lean into the unconventional, especially if a nontraditional and inventive approach will help us reach new understandings of our art form, our industry, and our world.