Senior Manager, Lifecycle Marketing - CONNECT

Salary Range: $124,500.00 - $207,700.00 This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training. Job Title: Senior Manager, Lifecycle Marketing - CONNECT Employment Type: Full-time Location: Houston, TX* *Candidates must live within a commutable distance to the Houston, TX office ( Overview As Senior Manager, Lifecycle Marketing for CONNECT, you will lead the strategy and execution of impactful, data-driven marketing experiences that deepen customer engagement and accelerate growth across our SaaS business. You will own the full lifecycle strategy for CONNECT—spanning email and emerging channels—to acquire, activate, engage, and retain users while driving measurable gains in revenue, active use, and customer lifetime value. In this role, you will serve as a strategic leader within the Ecosystem & Platform Marketing team, elevating the CONNECT experience through communications excellence and high-value engagement programs. You will partner closely with Portfolio, Customer Success, Partner Marketing, Sales, and Digital Campaign teams to design and deliver exceptional experiences that scale globally. You will oversee global customer communication strategies and optimize operations to ensure users are supported, informed, and empowered throughout their journey with CONNECT. Key Responsibilities Design orchestrated, multi-step lifecycle journeys for CONNECT prospects using behavioral triggers, predictive insights, and personalized messaging to accelerate discovery, evaluation, and conversion. Lead the end-to-end communication and engagement strategy for CONNECT from initial discovery through onboarding, activation, post-sale engagement, and long-term retention. Create innovative engagement strategies that encourage customers to adopt CONNECT, including personalized offers and AI-driven recommendations. Analyze product usage patterns, behavioral signals, and customer cohorts to identify lifecycle opportunities, friction points, and moments where targeted engagement can drive deeper adoption. Develop in-app notifications, prompts, and guided journeys that increase awareness of new features, reinforce product value, and encourage continuous usage. Implement A/B and multivariate tests across channels and journey stages to optimize messaging, timing, offers, and in-app experiences. Create and refine audience segments using demographic, firmographic, and behavioral data to deliver highly relevant lifecycle communications. Partner with Portfolio, Sales, Sales Operations, Customer Success, Campaign, and Brand teams to align lifecycle programs with CONNECT’s strategic objectives and customer needs. Manage and enhance automated lifecycle workflows in marketing automation platforms, ensuring accuracy, scalability, and continuous improvement. Create targeted onboarding and adoption campaigns that highlight new CONNECT capabilities, drive awareness, and encourage customers to explore and adopt emerging features. Deliver clear reporting and insights on journey performance, engagement trends, adoption metrics, and lifecycle impact to stakeholders. Share insights and progress updates with senior stakeholders to demonstrate performance against sales targets, adoption goals, and overall CONNECT engagement objectives. Skills & Experience 8+ years of experience in B2B SaaS building and managing Marketing campaigns delivered via digital channels BA/BS Degree in Business, Marketing, or equivalent experience Deep understanding of customer engagement strategies Proven track record of building and managing customer lifecycle campaigns across scalable digital channels Expertise in designing and orchestrating automated, AI-enhanced lifecycle journeys, including advanced audience segmentation, behavioral triggers, dynamic offer delivery, and continuous experimentation to optimize targeting and conversion across channels. Strong work ethic, project management and organizational skills Ability to translate strategic objectives into integrated, cross-functional solutions that align and mobilize multiple teams. Strong communication skills, with experience presenting strategy and performance insights to senior stakeholders across Marketing, Product, and Sales Experience with Marketo, Salesforce, Power BI, and Pendo a plus. Marketing at AVEVA At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources. Whether you’re crafting world‑class events and experiences or defining the go‑to‑market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers. Find out more: USA Benefits include: Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K. It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive. Find out more: aveva.com/en/about/careers/benefits/ Hybrid working We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process. Hiring process Find out more: aveva.com/en/about/careers/hiring-process About AVEVA AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting‑edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals, and minerals - safely, efficiently, and more sustainably. We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/ Find out more: aveva.com/en/about/careers/ AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third‑party personal data may involve additional background check criteria. AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case‑by‑case basis. #J-18808-Ljbffr AVEVA