Principal, Enterprise Sports Marketing Campaigns

Job ID: 26-01702 Job Title: Principal, Enterprise Sports Marketing Campaigns
Location: New York, NY 10011 (also will be required to go into the MLB, NFL office locations)

• Reporting to the Director of Sports Marketing & Innovation, you will manage enterprise marketing and technology campaigns with top sports
• organizations (such as the NFL and MLB) to boost brand visibility, increase fan engagement, and amplify Client's presence across all sports
• platforms. Leveraging your expertise in integrated marketing, you'll coordinate impactful campaigns across web, social, media, brand, PR,
• partners, advertising, and live events-highlighting how Client's AI technology transforms next-generation fan experiences

• Experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences, and a deep passion for sports.

• 10%-15% annually, with peak activity during key tentpole events, regular sports league HQ meetings, client Summit, and internal field alignment.

• Manage and execute comprehensive enterprise sports marketing programs that enhance brand visibility, drive fan engagement, and
• maximize Client impact across all sports-related platforms and partnerships.
• Collaborate with the Global Sports Marketing team on end-to-end planning and delivery of integrated marketing campaigns-spanning
• content, web, social, media, advertising and flagship events.
• Manage Client Enterprise campaign planning cycles, from annual partnership calendars to real-time activations around major flagship
• sporting events (Super Bowl, World Series, etc.).
• Align cross-region and global stakeholders to ensure messaging consistency and cultural relevance in every market.
• Collaborate with cross-functional teams on developing immersive activations that help bring the value of Client Enterprise technology to life across our sports partnerships.

• Possess a solution-oriented mindset, and the ability to adapt strategies as priorities shift.
• Display a measured, mature, organized, and polished approach to stakeholder communication and collaboration.
• Comfortable in managing budgets within Excel
• Ability to leverage proven methodologies and draw on effective practices from previous experience, such as work at Client or a similar environment.
• Experience using Excel, PowerPoint, Word, SharePoint, Slack, Workfront, AI tools.

• Bachelor's degree in marketing, business, or a related field required; MBA or advanced degree preferred.
• 5-7+ years of experience in enterprise marketing.
• Proven track record developing integrated marketing campaigns with sports organizations required.
• Experience working with cross-functional global teams, ability to lead & influence without direct authority.
• Strong experience working with sports organizations, creativity and technical prowess to emphasize the power of AI in customer experiences required.
• Strong storytelling and executive-facing communication skills.