Brand Manager - Skincare

We are seeking a creative, analytical, and highly organized Brand Manager to join our growing skincare company. This role will support brand strategy, product launches, promotional campaigns, and cross‑functional marketing initiatives to drive brand awareness and business growth. The ideal candidate is strategic and hands‑on, with strong communication skills, an eye for compelling brand storytelling, and the ability to independently manage multiple projects in a fast‑paced environment. Key Responsibilities Develop creative copy and on‑brand messaging for promotions, campaigns, launches, and marketing programs Serve as the promotional central point, collaborating in building campaign timelines and promo strategies, and ensuring cohesive brand promotional calendar across all sales channels Provide regular scheduled communications to internal marketing channel leads regarding promotional calendar and messaging Support end‑to‑end new product launch planning, including messaging, timelines, positioning, and go‑to‑market coordination Track and analyze new launch performance versus forecast, providing actionable insights and recommendations to the commercialization team Draft detailed content briefs for creative, social, digital, influencer, and retail marketing initiatives Partner cross‑functionally with product development, creative, sales, e‑commerce, and external agency teams Monitor industry trends, competitive activity, and consumer insights to identify growth opportunities Attend industry events and conferences to gain insight into competitive programming and provide actionable insights Help manage marketing assets, presentations, reporting, and other brand materials Analyze campaign performance metrics and prepare post‑campaign recaps Qualifications Bachelor’s degree in Marketing, Business, Communications, or related field 3–5+ years of experience in brand management, marketing, or product marketing, preferably in beauty or skincare Strong copywriting and communication skills with the ability to craft compelling brand messaging Analytical mindset with experience reviewing sales data, launch performance, and forecasts Experience supporting product launches and integrated marketing campaigns Highly organized with strong project management skills and attention to detail Independent, self‑motivated, and able to manage multiple priorities simultaneously Ability to thrive in a collaborative, fast‑paced environment Passion for skincare, beauty, wellness, and consumer trends Proficiency in Microsoft Office, Google Workspace, and project management tools (Claude AI a plus!) Preferred Qualifications Experience working with skincare, beauty, or consumer packaged goods brands Familiarity with influencer marketing, social media strategy, and digital campaigns Understanding of retail and e‑commerce marketing strategies What We’re Looking For A proactive self‑starter who takes ownership of projects A creative thinker with strong brand instincts A team player with excellent interpersonal skills and a positive attitude #J-18808-Ljbffr