Associate Director of Member Engagement & Enablement

Overview Associate Director of Member Engagement & Enablement • 6+ months • Boston, MA - Hybrid onsite 2 days/week • Rate Dependent on experience, $72-84/hour W2 The Role Reporting to the VP of Member Engagement, Experience & Advocacy, you will own the technology enablement pillar of the engagement strategy, partnering closely with enterprise technology teams to scope, design, and build a next-generation consumer engagement infrastructure. This role serves as the bridge between business needs and technology execution—translating engagement strategies into platform requirements, ensuring seamless data flow across systems, and driving a complex portfolio of interdependent initiatives forward. What You’ll Do Lead the Engagement Enablement Portfolio Serve as the day-to-day business lead for the staged build of a core member engagement operational data platform Align platform roadmap and phasing with strategic business priorities and use cases Manage interdependencies across projects, vendors, and cross-functional partners Capture, prioritize, and represent business requirements across the organization, clearly communicating decisions and trade-offs to stakeholders Own the business relationship for email and SMS engagement platforms Identify and advance future enablement and innovation initiatives Drive Data Integration & Platform Connectivity Lead end-to-end data integration across CRM systems, omni-channel orchestration platforms, analytics tools, and other engagement technologies Ensure seamless data flow and system interoperability to support engagement programs Partner with cross-functional teams to ensure platforms evolve alongside business and program needs Evaluate Emerging Technology Assess AI, machine learning, personalization engines, and CRM/CMS innovations for scalability and business value Partner with analytics and program teams to evaluate algorithms that identify key engagement opportunities and optimize timing and outreach Champion automation, AI-driven capabilities, and self-service solutions across the platform ecosystem What You Bring Required Bachelor’s degree 10+ years of experience in healthcare technology or related domains Strong understanding of healthcare data infrastructure, including how data is structured, stored, and integrated across systems Knowledge of core health plan technologies such as data warehouses, EDI, and claims/administrative systems Familiarity with customer engagement and CX technologies (CRM, email/SMS platforms, customer data platforms) Ability to translate complex technical concepts into clear business language for diverse audiences Proven track record of delivering results through cross-functional collaboration in matrixed environments Experience working in Agile environments and embedding Agile practices within teams Experience with portfolio management and strategic planning processes Preferred Health plan or payer-side experience Background in consumer engagement, digital/marketing technologies, or analytics-driven performance measurement Experience with customer data platforms (CDPs) such as Redpoint or similar tools Key Competencies Technical depth with strong business acumen Stakeholder influence and cross-functional leadership Ability to simplify and communicate complex concepts Strategic thinking and portfolio prioritization #J-18808-Ljbffr Marchon Partners