Digital Marketing Analyst

Digital Marketing Analyst

The Digital Marketing Analyst owns reporting, performance measurement, and data-driven insight across WAI Global's digital marketing and ecommerce operations. The role turns data from web analytics, ecommerce, email, and product review sources into clear, prioritized recommendations that improve campaign performance, content quality, and user experience. Working across Power BI, web analytics, Visual SKUs DAM, Adobe Commerce, and Mailchimp, the analyst also supports the daily operations that keep assets, product content, campaigns, and translations accurate, governed, and ready for use. The position is analytical, detail-oriented, and cross-functional, partnering with global digital marketing, ecommerce, product, sales, creative, and regional teams across North America and Europe.

Essential Duties And Responsibilities

• Analytics, Reporting & Insights - Power BI and Web Analytics
• Track and report web and campaign performance using web analytics and search data, for example Google Analytics 4, monitoring traffic, conversion, engagement, and audience trends.
• Validate data accuracy across sources, identify trends and anomalies, and translate findings into clear, prioritized recommendations that inform marketing and ecommerce decisions.
• Product Review Intelligence & Sentiment Analysis
• Manage product review collection across approved ecommerce marketplaces and retailers, maintaining cadence, scope, data quality, and compliance with internal guidelines.
• Coordinate categorization, deduplication, sentiment tagging, issue routing, and reporting to surface product feedback themes, customer pain points, and improvement opportunities for product, quality, and catalog teams.
• Ecommerce Content Operations - Adobe Commerce
• Execute product, category, landing page, banner, merchandising, and support-copy updates in Adobe Commerce while maintaining content accuracy and publishing readiness.
• Coordinate localization and translations with internal teams and regional reviewers, and QA formatting, links, images, metadata, approvals, and translated page elements.
• Digital Asset Management - Visual SKUs DAM
• Maintain digital assets, product visuals, metadata, taxonomy, folder structure, naming conventions, permissions, and lifecycle status.
• Coordinate asset intake, version control, and user requests based on approved taxonomy.
• Email Marketing Execution - Mailchimp
• Build, test, schedule, and support Mailchimp campaigns, including content formatting, links, images, audience segmentation, and approvals.
• Track email performance, prepare campaign reports, identify deliverability or engagement trends, and provide platform support to internal users.
• Marketing Operations & Cross-Functional Support
• Track requests, timelines, deliverables, approvals, and handoffs across digital marketing workstreams to ensure accurate and timely execution.
• Support process documentation, quality control, vendor or agency coordination, stakeholder follow-up, and continuous improvement of digital operations workflows.

Qualifications (Education, Experience, & Skills) And Requirements

Minimum Education: Bachelor's degree in Marketing, Business, Analytics, Communications, Digital Media, or a related field.

Minimum Years of Experience: 2 to 4 years in marketing analytics, digital marketing operations, ecommerce content, email marketing, DAM administration, or a related marketing support role.

Required Qualifications:

• Strong attention to detail, organization, data accuracy, and quality-control mindset.

• Hands-on experience building reports or dashboards and working with marketing or web data, plus supporting website content, email campaigns, and/or digital asset libraries.

• Ability to manage multiple deadlines, translate data into clear insights, and communicate effectively with cross-functional stakeholders.

• Passion for and demonstrated proficiency in using AI tools to improve productivity, enhance decision-making, automate routine tasks, and support high-quality work. Must be willing to continuously learn emerging AI capabilities and apply them responsibly, accurately, and ethically in daily workflows.

Preferred Qualifications:

• Experience with Power BI, web analytics (for example Google Analytics 4 and Google Search Console), Visual SKUs DAM, Adobe Commerce, Mailchimp, ecommerce localization workflows, or product review and sentiment reporting tools (for example Brightdata)

• B2B, automotive aftermarket, heavy-duty, industrial, ecommerce, or product-driven marketing experience.

• Working knowledge of HTML and CSS for editing email templates, landing pages, banners, and ecommerce content, with light front-end QA.

Key Competencies:

• Analytical thinking; execution excellence; organization and prioritization; attention to detail; service-oriented collaboration; process improvement.

Tools and Platforms:

• Power BI, web analytics (for example Google Analytics 4 and Google Search Console), Microsoft Excel and Office, Visual SKUs DAM, Adobe Commerce, Mailchimp, translation and localization workflows and product review and sentiment analysis tools.

Success Metrics / KPIs:

• Timeliness and accuracy of DAM updates, ecommerce content changes, translations, campaign launches, dashboard refreshes, and product review reporting.

• Reduction in content errors, asset retrieval issues, reporting gaps, approval delays, and unresolved review feedback themes.

• Improved email engagement reporting, Adoption of dashboards and reports by stakeholders, with timely, decision-ready insights that inform marketing and ecommerce actions.

Collaboration and Stakeholders:

• Global digital marketing, ecommerce, product management, sales, creative, regional marketing, customer support, agencies, vendors, and external translation partners.

Languages: Fluent in English.