Digital Marketing Analyst

Overview Digital Marketing Analyst (IT Business Analyst I) #2585 — Inside Higher Ed. Trident Technical College is seeking a data-driven Digital Marketing Analyst to enhance the college’s digital strategy through web analytics, user research, comprehensive tracking and SEO. Join a team of professionals at the state’s third-largest college with benefits and work-life balance programs such as hybrid telecommuting and flexible work schedules. Responsibilities Implement and manage web analytics platforms (Google Analytics 4 preferred) to track traffic, user behavior and conversions. Evaluate digital marketing campaigns across multiple channels and recommend performance improvements. Conduct user testing and apply UX/UI best practices to enhance website functionality and navigation. Create clear, actionable reports and dashboards to communicate performance metrics and ROI. Perform keyword research and collaborate on SEO strategies to boost search engine rankings. Support CMS training and contribute to content organization and management. Minimum and Additional Requirements This position requires a high school diploma and experience in computer system development and modification. A bachelor’s degree in a related area may be substituted for the required work experience. Preferred Qualifications Associate degree in marketing, communications, digital media, analytics or a related field or a bachelor's degree in a related field. Hands-on experience with web and digital marketing analytics. Proficiency in Google Analytics 4, SEO best practices, conversion tracking and data visualization tools. Experience with user testing, UX/UI tools and content management systems. Three (3) years of experience in digital marketing, web analytics and UX/UI management. Additional Comments Applicants MUST complete the online SC State Jobs Employment Application. To fully evaluate qualifications, some positions may require submission of unofficial transcripts with the application. Only complete applications are considered. For assistance, contact TTC Human Resources at View phone number on click.appcast.io. This position is open until filled. Faculty positions require the submission of related unofficial transcripts with the application and may include any required certifications. Upon hire, official transcripts/certifications are required. International transcripts must be evaluated through World Education Services (WES). Official transcripts are required upon offer of employment. Staff positions where a degree may be substituted for related work experience must submit unofficial transcripts related to the position with the application and/or certifications. Upon hire, official transcripts/certifications are required. International transcripts must be evaluated through WES. Official transcripts are required upon offer of employment. Unofficial transcripts may be uploaded to the application, or sent to TTC Human Resources by the deadline date and time. Background checks may be conducted in compliance with the Fair Credit Reporting Act (FCRA). Trident Technical College is an equal opportunity institution and does not discriminate in admission or employment on the basis of race, gender, color, national or ethnic origin, age, religion, disability, marital status, veteran status, sexual orientation, gender identity, or pregnancy. #J-18808-Ljbffr