Senior Integrated Campaign Manager

Requirements 10+ Years of Marketing Mastery — Deep background in integrated marketing, with 5+ years dedicated to B2B campaign orchestration at scale SaaS and Cybersecurity Fluency — Expert at navigating long, complex sales cycles and multi-stakeholder buying committees Brand-to-Demand Architect — Mastery of the B2B marketing funnel and the ability to bridge high-level brand equity with aggressive demand generation Global Purview — Proven ability to build Global-First programs that remain modular enough for local adaptation Media and Content Literacy — Deep understanding of how paid, earned, and owned channels amplify a narrative, paired with the ability to align content lifecycles to the buyer journey Analytical Depth — Working knowledge of MTA and Mixed Media Models to prove campaign impact and optimize investment The Operator DNA — A natural people person and influencer who can move cross-functional teams toward high-pressure deadlines What the job involves We are looking for a master weaver to serve as our Senior Integrated Campaign Strategist This is a high-visibility role for a 10-year veteran who can translate complex business objectives into a seamless, high-fidelity narrative You are the connective tissue between Brand and Demand, ensuring our story is told consistently across every stage of the buyer journey — from global awareness to field-level conversion Architect Buying Group Journeys — Design sophisticated, end-to-end programs that move entire Buying Groups through the funnel, mapping every touchpoint from awareness to sales enablement within established campaign architectures Bridge Brand and Demand — Erase silos between brand equity and aggressive demand generation, ensuring both grow in tandem to accelerate pipeline and dial up measurable business outcomes End-to-End Lifecycle Management — Partner directly with Sales, Product, and Business Units (BUs) to formulate and own the complete campaign lifecycle — ensuring initiatives are anchored in the company messaging framework and optimized from inception to execution Global and Field Synchronization — Maintain a true global purview, building Campaign-in-a-Box modular frameworks that empower regional teams (NAMS, LATAM, EMEA, JAPAC) to execute with speed and consistency without regional over-indexing Protect the Narrative — Define and protect the core strategic logic that binds every campaign into a consistent customer experience, ensuring the brand story remains coherent across all global channels Content-Media Nexus — Influence journey-specific content strategy by leveraging a deep understanding of media landscapes — ensure creative assets are purpose-built for the environment they live in to drive maximum conversion Creative Co-Authorship — Partner with brand teams and agencies to co-author high-impact creative briefs and assets that move Buying Groups from problem-aware to solution-ready Strategic Interrogation — Act as a strategic interrogator by providing an authoritative POV on where the narrative is fraying and leading the necessary shifts in strategy to maintain impact Executive Narrative Architect — Synthesize complex, multi-stream strategies into high-fidelity executive showcases that provide strategic clarity and secure stakeholder buy-in Optimize via Data Signals — Relentlessly review program health and Multi-Touch Attribution (MTA) signals, translating performance data into tangible content pivots and creative refreshes The Elite Operator — Balance big-picture thinking with a relentless execution mindset, managing high-stakes workstreams and cross-functional teams toward common deadlines without losing sight of the details #J-18808-Ljbffr Palo Alto Networks