SRT-Direct Connection-Performance Parts Retail Sales Manager

Performance Parts Retail Sales Manager

The Performance Parts Retail Sales Manager is responsible for driving revenue, customer engagement, and profitability within a performance parts retail environment. This role oversees sales operations, optimizes product assortment, and ensures customers receive expert guidance on high?performance, racing, and aftermarket components.

Key Responsibilities:

• Sales Leadership & Revenue Growth
  • Develop strategies to increase sales of performance parts, accessories, and aftermarket upgrades.
  • Set sales targets for the team and track progress using KPIs.
  • Create promotions, merchandising plans, and seasonal campaigns to maximize revenue.
  • Drive conversion from online leads, walk?in customers, and phone inquiries.
• Customer Engagement & Product Expertise
  • Provide expert guidance on performance partsengine components, suspension, exhaust, tuning, forced induction, etc.
  • Resolve escalated customer issues and maintain high customer satisfaction scores.
  • Conduct product demos, workshops, or community engagement events (cars & coffee, track days, etc.).
• Team Management & Training
  • Assist in recruitment, training, and mentor retail sales staff at dealers.
  • Conduct regular coaching sessions to strengthen product knowledge and sales techniques.
  • Ensure team members stay current on new performance products and technologies.
• Inventory, Merchandising & Vendor Coordination
  • Manage inventory levels for high?demand SKUs and seasonal performance categories.
  • Work closely with purchasing teams and suppliers to optimize product mix.
  • Ensure proper merchandising, signage, and displays that highlight key performance items.
• Retail Operations & Profitability
  • Monitor margins, product profitability, and overall financial performance of the product portfolio.
  • Implement process improvements to increase operational efficiency for dealers who sell performance products
• Marketing & Community Building
  • Support marketing campaigns, social media content, and digital promotions.
  • Engage with local car clubs, racing organizations, and enthusiasts to grow brand presence.
  • Host events that promote performance culture and drive store traffic.

Basic Qualifications:

• Bachelors Degree
• 5 or more years of experience in automotive retail, aftermarket performance parts, or motorsports sales
• Strong knowledge of performance upgrades, tuning, and racing components
• Proven leadership and team?management skills
• Excellent communication, customer service, and sales abilities
• Strong analytical skills with experience using sales reports and inventory systems
• Ability to work evenings/weekends as required by retail schedule

Success Metrics:

• Retail sales revenue and margin growth
• Customer satisfaction and repeat?purchase rates
• Inventory turns and product availability
• Store traffic growth and community engagement