Growth Marketing Lead

Job Description

About us

Software 3.0 (owner of AI Engineer events and community) is focused on building a global network of flagship and regional events, partner events and year-round community engagement opportunities. Our mission is to empower and unite the global AI engineering community by delivering transformative events, knowledge exchange, and collaborative experiences that accelerate practical AI progress.

AI Engineer is the AI industry's only vendor-neutral event focused solely on engineering. We work with all the major players in AI - from OpenAI, Anthropic, NVIDIA, Google, Microsoft, to Neo4J, Sonar, Arize - to name a few.

We have experienced remarkable success with our event series, including AI Engineer Summit, AI Engineer Worlds Fair 2024, AI Engineer Summit NYC 2025, and AI Engineer Worlds Fair 2025 . In 2026, we expanded into Europe with AI Engineer Europe (London), and returned to San Francisco for AI Engineer World's Fair 2026. Attendance has grown from 500 engineers at our inaugural Summit to over 7,000 at World's Fair 2026 roughly a 1,300% increase in three years - and we plan to continue expanding the series and growing the community at this pace. By 2030, the AI Engineer World's Fair annual event is projected to attract over 15,000+ attendees, establishing it as a leading global gathering in AI and technology. AI Engineer is uniquely positioned to become as indispensable to the AI ecosystem as SXSW, CES, E3, and GDC are in their fields.

To support this growth, we are hiring a Growth Marketing Lead focused on strengthening our digital presence, growing the AI Engineer audience, and activating the community as a key marketing channel.

Position Overview

We are seeking a hands-on Marketing Lead to grow and activate the AI Engineer audience across digital platforms and community channels.

The primary objective of this role is driving awareness, audience growth, and ticket sales for AI Engineer events, while leveraging the community to strengthen audience engagement and event participation.

While this role includes communications, its primary focus is growing the AI Engineer audience and driving event attendance through effective marketing campaigns.

This role will also support speaker promotion and amplification, ensuring that speakers are actively involved in promoting their sessions and that their work reaches a wider audience.

In addition, the role will support sales enablement by coordinating sponsor-facing marketing materials in collaboration with sales, production, and creative teams. This role does not own production processes, vendor management, or event app setup, but works alongside production and creative to ensure marketing and communications are aligned.

Key Responsibilities

Marketing & Audience Growth

• Plan and execute marketing campaigns that drive awareness and ticket sales for AI Engineer events.
• Manage and improve our core marketing channels, including:
• Website updates and content (must work with AI agent for this)
• LinkedIn marketing and audience engagement
• Twitter/X announcements and amplification
• YouTube publishing and video promotion/revenue
• Slack community optimization and updates
• Develop and maintain a clear marketing calendar aligned with speaker announcements, ticket launches, and major event milestones.
• Coordinate marketing campaigns that promote speakers, sponsors, and program announcements.
• Support ticket sales and sponsor visibility through targeted marketing initiatives designed to expand the AI Engineer audience.
• Develop and test marketing experiments to expand audience reach, including partnerships, speaker amplification, and cross-promotion.

Speaker Promotion & Amplification

• Develop and coordinate speaker amplification campaigns leveraging speaker, partner, and sponsor audiences.
• Create and distribute speaker promotional toolkits for session sharing.
• Coordinate speaker announcements and promotional campaigns across marketing channels.
• Work with speakers to amplify key talks, panels, and discussions that resonate with the broader AI engineering community.
• Ensure speaker promotion contributes meaningfully to audience growth and ticket sales.

Attendee Digital Journey

• Own and improve the digital attendee experience across the event lifecycle.
• Design and manage the pre-event digital journey, including communications, announcements, and key attendee information.
• Lead coordination of the event app experience, including:
• Managing app setup and structure
• Working with the app vendor
• Improving attendee engagement during the event
• Ensure the digital attendee experience aligns with the live event experience.

Sales Enablement & Marketing Materials

• Support development of sponsor-facing marketing assets, including:
• Event prospectuses
• Sponsorship decks
• Sponsor marketing materials
• Coordinate timelines and inputs between sales, creative, and production teams to ensure materials are delivered accurately and on schedule.
• Maintain consistency between marketing materials, brand messaging, and event positioning.

Content & Digital Channels

Manage the publishing pipeline across all digital platforms.

Work with video editors to produce and distribute content across YouTube and social platforms.

Write and manage marketing copy across:

• website
• newsletters
• social media
• event announcements

Repurpose event talks, panels, and interviews into ongoing marketing content.

Platform Optimization

• Strengthen LinkedIn as a primary marketing channel for the brand.
• Ensure the website is consistently updated with event information, speakers announcements, & program details.
• Support consistent activity across Twitter/X and YouTube.
• Support Slack engagement through key announcements tied to event milestones.

Analytics & Performance

• Track performance across marketing channels including:
• Website traffic
• Social media engagement
• Video performance
• Campaign conversions
• Ticket sales impact
• Produce regular reporting on what is driving awareness and ticket sales.
• Use insights to refine messaging, campaigns, and publishing cadence.

Success Metrics

Success will be measured by growth and engagement across the AI Engineer ecosystem, including:

• Growth of AI Engineer audience across digital channels
• Ticket sales and event attendance growth
• Social media engagement and follower growth
• Community participation and engagement in Slack
• Performance of speaker amplification campaigns
• Marketing campaign effectiveness and conversion to ticket sales

Collaboration

Work closely with:

• Event production teams
• Sales and sponsorship teams
• Leadership
• Speakers
• Partners
• Sponsors

Ensure marketing timelines align with event milestones, speaker announcements, and sponsor campaigns. Support speakers and sponsors with appropriate promotional visibility where relevant.

Required Skills & Attributes

• Strong marketing execution across digital channels.
• Experience writing marketing copy for social media, newsletters, and web
• Experience managing multiple digital platforms simultaneously.
• Strong project management and ability to coordinate across teams.
• Comfortable coordinating with vendors and working with digital platforms (production-owned tools)
• Highly organized and able to operate in a fast-moving startup environment.
• Familiarity with developer ecosystems, technical communities, or the AI engineering landscape

Experience

• 8+ years of experience in marketing, preferably in technology, developer ecosystems, or technical communities
• Experience driving audience growth, event attendance, or digital campaign performance
• Experience marketing technical conferences, developer events, or technical communities is strongly preferred
• Experience supporting or engaging technical communities (Slack, Discord, forums) is a plus
• Experience managing LinkedIn, Twitter/X, YouTube, and website content pipelines.
• Experience working with speakers, partners, or technical contributors to promote content
• Experience working with speakers, partners, or technical contributors to promote content
• Bachelor’s degree in Marketing, Engineering, Business, or related discipline.

Remote US or UK

Comp $100,000 - $140,000 base per year - dependent on experience and location