Sr. Lifecycle Marketing Manager

Job Description

BMO Media is a lifecycle marketing agency focused on driving long-term customer value through Email, SMS, Loyalty & Referrals, Direct Mail, and Push . We partner with ecommerce brands to strategize, execute, and optimize retention programs end to end.

We're looking for a Senior Lifecycle Marketing Manager to own lifecycle strategy and client leadership across a portfolio of ecommerce brands.

This is a senior, client-facing role for someone who can independently lead accounts, translate business goals into lifecycle strategy, and identify opportunities to improve retention and revenue across email and SMS.

You’ll partner closely with project managers, copywriters, designers, developers, and client teams to turn strategy into execution. You should be equally comfortable digging into performance data, building a lifecycle roadmap, presenting recommendations to senior stakeholders, and navigating challenging client conversations.

Salary range: $80,000–$95,000 (DOE)

What you'll do:

Lifecycle Strategy & Performance

• Own email and SMS strategy across a portfolio of client accounts
• Build campaign, flow, segmentation, and testing strategies tied to client goals
• Identify opportunities across the customer lifecycle to improve conversion, repeat purchase, and retention
• Monitor performance, diagnose issues, and turn data into clear recommendations
• Develop testing roadmaps and evolve strategy based on results
• Connect lifecycle performance to broader client business goals

Client Leadership

• Serve as the strategic lead and trusted lifecycle advisor for your clients
• Lead client calls, reporting, strategic planning, and performance conversations
• Clearly communicate what’s working, what’s not, and what we recommend doing next
• Proactively surface risks and opportunities while navigating feedback and difficult conversations with good judgment
• Build strong client relationships that contribute to account health and retention

Cross-Functional Leadership

• Translate strategy into clear direction for project managers, copywriters, designers, and developers
• Provide strategic feedback and QA to ensure execution aligns with client goals
• Partner with PMs to keep priorities, timelines, and deliverables aligned
• Help unblock complex account challenges and bring structure to ambiguous problems

What We’re Looking For

• 5+ years of experience in lifecycle, retention, CRM, email, or SMS marketing
• Previous agency experience managing retention/lifecycle marketing for multiple client accounts is required
• Deep working knowledge of Klaviyo ; experience with additional ESP and SMS platforms is a plus
• Strong understanding of lifecycle flows, campaign strategy, segmentation, personalization, testing, and deliverability
• Ability to analyze performance data and turn it into clear strategic recommendations
• Experience presenting strategy and performance to senior client stakeholders
• Strong client management instincts, including the ability to manage expectations, navigate difficult conversations, and push back thoughtfully
• Comfortable operating in a fast-paced agency environment with multiple accounts, deadlines, and competing priorities
• Able to operate independently without significant oversight
• Strong cross-functional collaborator who can effectively direct copy, design, development, and project management partners

Perks

• Fully remote
• Flexible time off
• Monthly Food Delivery Stipend
• Mental health days
• Quarterly Continued Learning stipend
• Commission Bonus'
• Health/Dental/Vision insurance coverage
• 401k + match
• Clear growth path and real ownership over your work

If you’re excited about lifecycle marketing and want to do meaningful work that actually drives retention, we’d love to hear from you!

BMO Media provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

• This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.