Content & Marketing Coordinator

Job Description

About Rivertree

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Rivertree Wealth is a fast-growing, independent financial planning firm focused on helping people make the most of their retirement.

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We believe there's more to life than money. Our job is to help people use their wealth to create a life filled with purpose, freedom, generosity, and meaningful experiences.

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Through the Retirement Answers YouTube channel and podcast, we help people across the country who are trying to retire successfully.

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We're building something different: a modern, technology-driven wealth management firm that combines exceptional financial advice with world-class education and client experience.

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And we're looking for someone to help us build the marketing engine that supports that vision.

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About the Role

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We're hiring a Content & Marketing Coordinator to take ownership of the systems, campaigns, and processes that turn our educational content into meaningful relationships with prospective clients.

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This isn't simply a social media management position. And we're not looking for someone whose only responsibility is posting content or designing graphics.

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We're looking for someone who loves figuring out how things work, connecting systems, improving processes, and finding creative ways to turn attention into action.

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Our founder, Jacob Duke, will continue leading content creation and developing the ideas behind our educational content.

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Your responsibility is to build and run everything that makes the content successful.

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When someone watches a video, downloads a resource, subscribes to our newsletter, attends a webinar, or expresses interest in working with us, we want to make sure their experience with us is thoughtful, intentional, and effective.

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You'll be responsible for making that happen.

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What You Will Do

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1) Marketing Automation & Lead Management

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• Build and manage the systems that connect our marketing activities and help us develop relationships with prospective clients.
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• Create and optimize automated email sequences for subscribers, prospects, and prospective clients.
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• Build different follow-up experiences based on where someone is in their relationship with Rivertree.
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• Develop lead nurturing campaigns for people who are interested in retirement planning but aren't ready to hire an advisor.
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• Create follow-up systems for prospects who have previously reached out but haven't become clients.
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• Monitor lead activity to identify people who are becoming more engaged with our content.
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• Maintain accurate contact records, segmentation, tagging, and lead status within our CRM and marketing platforms.
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• Make sure qualified opportunities don't fall through the cracks.
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• Improve the handoff between marketing, prospective clients, and our advisory team.
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2) Marketing Analytics & Performance Tracking

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Help us understand what's working, what's not, and where we should focus our efforts.

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• Track how people discover Rivertree and interact with our content over time.
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• Build reporting systems for website traffic, email engagement, lead generation, and conversion rates.
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• Implement and manage campaign tracking, including UTM links, website analytics, and conversion tracking.
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• Understand the difference between new subscribers, long-term subscribers, active prospects, and previously engaged leads.
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• Identify which content, campaigns, and channels generate the most qualified opportunities.
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• Develop dashboards and regular reports that help us make better marketing decisions.
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• Recommend improvements based on actual performance rather than assumptions.
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3) Email Marketing & Copywriting

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Own the execution and ongoing improvement of our email marketing strategy.

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• Write and improve email campaigns that educate, engage, and encourage action.
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• Manage our newsletter distribution and subscriber experience.
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• Create welcome sequences for new subscribers.
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• Develop educational email campaigns that build trust over time.
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• Write follow-up emails for webinars, resource downloads, and prospective client inquiries.
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• Test subject lines, calls to action, messaging, and email formats.
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• Continuously improve email engagement and conversion rates.
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• Maintain a consistent brand voice across all marketing communications.
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4) Content Distribution & Optimization

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Help us get more value out of every piece of content we create.

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• Manage the publishing and distribution of YouTube videos, podcasts, and short-form content.
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• Identify opportunities to turn long-form videos and podcasts into compelling short-form clips.
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• Coordinate the editing, packaging, scheduling, and publishing of content across YouTube Shorts, Instagram Reels, and other relevant platforms.
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• Improve titles, descriptions, thumbnails, captions, and calls to action.
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• Test different content formats and distribution strategies.
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• Find creative ways to connect educational content with our newsletter, resources, webinars, and prospective client experience.
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• Maintain an organized content calendar and ensure consistent execution.
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5) Webinars, Campaigns & Lead Management

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Help us create marketing campaigns that turn educational content into deeper engagement.

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• Plan and execute educational webinars and online events.
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• Build webinar registration pages, email reminders, follow-up sequences, and post-event campaigns.
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• Create and improve landing pages for newsletters, educational resources, and other lead-generation opportunities.
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• Manage downloadable resources and the systems used to deliver them.
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• Develop campaigns that encourage subscribers to take the next appropriate step.
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• Identify opportunities to improve conversion rates throughout our marketing process.
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• Coordinate with internal team members and outside contractors when needed.
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6) Marketing Systems, Technology & AI

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Build a modern, efficient marketing operation that can scale as Rivertree grows.

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• Own the day-to-day operation of our marketing technology and automation tools.
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• Connect systems so information moves accurately between platforms.
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• Identify opportunities to eliminate manual work through automation.
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• Use AI tools to improve marketing workflows, research, content repurposing, and campaign execution.
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• Document marketing processes and create repeatable systems.
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• Evaluate new marketing tools and recommend improvements.
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• Maintain appropriate data security, privacy, and financial-services compliance practices in coordination with our team.
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What Success Looks Like

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Success in this position isn't measured by how many posts you publish or how many emails you send. It's measured by how effectively our marketing efforts work together.

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You'll know you're succeeding when:

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• We have a clear understanding of where our leads come from and how they engage with us.
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• Every new subscriber enters a thoughtful, relevant email experience.
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• Prospective clients receive timely, appropriate follow-up.
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• Previously engaged leads don't get forgotten.
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• Our content consistently creates opportunities for deeper engagement.
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• Our webinars, landing pages, and campaigns are organized, measurable, and continually improving.
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• We're generating more qualified opportunities from the audience we've already built.
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• Our founder can focus on creating exceptional content without having to manage the systems behind it.
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Who We're Looking For

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We're looking for someone who is equal parts creative, analytical, and operational.

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You enjoy writing compelling copy, but you also love building the systems that delivers it. You appreciate great content, but love understanding what happens after someone consumes it and how to make the experience better. You don't wait to be told every next step. 

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You notice opportunities, develop solutions, and take ownership of making things better.

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Qualifications

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• 2–4 years of experience in digital marketing, marketing operations, email marketing, or a related field.
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• Experience working with CRM systems and email marketing platforms.
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• Familiarity with marketing automation, audience segmentation, and lead nurturing.
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• Strong writing and communication skills.
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• Understanding of digital marketing analytics, campaign tracking, and conversion optimization.
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• Familiarity with YouTube, Instagram, podcasts, and short-form content.
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• Ability to manage multiple projects and execute independently.
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• Comfortable learning new software, integrating tools, and using AI to improve workflows.
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• Strong attention to detail and a genuine interest in helping Rivertree grow.
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Nice To Have

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• Experience with HubSpot or similar marketing automation platforms.
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• Experience with Google Analytics.
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• Experience using Zapier and other workflow automation tools.
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• Experience running webinar platforms and building landing pages.
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• Familiarity with video content repurposing and social media strategy.
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• Experience working in financial services or another regulated industry.
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• Familiarity with YouTube audience development and content performance analytics.
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Compensation & Benefits

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We believe great people should be rewarded for great work. This role offers a competitive compensation package along with benefits designed to support both your professional and personal life.

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• Base Salary: 60,000–70,000, depending on experience
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• Performance Bonus: Eligible for an annual performance-based bonus
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• Retirement Plan: Company-sponsored 401(k) with employer match up to 4%
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• Health Insurance: Employer-sponsored health insurance
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• Paid Time Off: Competitive PTO plus holidays
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• Technology & Equipment: Company-provided equipment and technology needed to succeed in the role
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• Career Growth: Opportunity to grow into a Director of Marketing or broader marketing leadership role as Rivertree continues to grow.
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Why Rivertree?

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You'll have the opportunity to work directly with the founder and make a meaningful impact on a rapidly growing company. Your ideas will matter, your work will be seen by thousands of people, and you'll help educate individuals and families preparing for one of the most important transitions of their lives.

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If you're looking for a role where you can grow professionally, take ownership, and help shape the future of a brand, we'd love for you to join us!