Senior Digital Wayfinding Designer

Job Description Insight Global's client is a world-leading smart navigation platform for iconic city districts. They transform large, complex spaces into intuitive, enjoyable, and profitable places by personalizing environments and turning visitors into repeat users. Founded in 2017, Insight Global's client has a growing footprint across the U.S. and focuses on making complex environments simple to navigate. Their platform connects people to places in real time, helping visitors move more efficiently while giving operators actionable insight to improve every journey. The result is reduced friction, better flow, and more meaningful experiences across venues, campuses, and cities. Their team brings together expertise across technology, design, and operations to deliver a seamless approach to navigation. Role The Senior Digital Wayfinding Designer leads the design and delivery of intuitive, user-centered wayfinding systems across digital and physical environments. This role blends spatial thinking, digital experience design, and brand integration to create seamless navigation experiences connecting people, place, and technology. Key Outcomes Clear, intuitive navigation across digital and physical environments Seamless integration between brand, space, and technology Reduced user friction and improved movement through complex environments High-quality, innovative design solutions that elevate client outcomes Responsibilities Wayfinding Strategy & Experience Design Lead end-to-end wayfinding strategy across digital and physical touchpoints Translate user needs, spatial environments, and behavioral insights into documented navigation systems Map user journeys and identify decision points and friction areas Define information hierarchies, naming conventions, and navigation logic Digital Wayfinding & Interface Design Design digital wayfinding experiences for kiosks, apps, interactive screens, and web platforms Ensure alignment between physical signage and digital navigation Produce content samples, prototypes, and high-fidelity UI designs Collaborate with developers to ensure accurate implementation Spatial & Environmental Integration Partner with environmental designers, architects, and strategists Ensure consistency across signage, spatial cues, and digital interfaces Lead placement strategies for digital touchpoints within physical environments Client & Stakeholder Engagement Present strategies and design solutions clearly to clients and stakeholders Translate complex concepts into compelling narratives Build trusted client relationships through thoughtful, user-focused solutions Design Leadership & Mentorship Guide and mentor content teams and client stakeholders Set design standards and ensure quality across deliverables Contribute to the evolution of digital wayfinding capabilities and product functionality We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: Skills and Requirements Proven experience in wayfinding, UX/UI, digital design, or environmental design Strong user-centered design and spatial thinking skills Experience designing for digital platforms (apps, kiosks, interactive systems) Ability to simplify complex environments into intuitive systems Proficiency with Figma, Adobe Creative Suite, and prototyping tools Strong communication and presentation skills 5+ years of wayfinding experience (agency or architectural firm preferred) Bachelor's degree in Graphic Design, Industrial Design, Architecture, or Environmental Design Experience with digital wayfinding systems Experience with universities, healthcare campuses, entertainment districts, or transport hubs Insight Global