Director of Membership & Hospitality

Job Description:

Beaux Frères | Director of Membership & Hospitality

Position Summary
The Director of Membership & Hospitality is responsible for the strategic leadership, revenue performance, and experiential excellence of all direct-to-consumer touchpoints at Beaux Frères. This role integrates wine club leadership, tasting room operations, concierge services, member events, and customer experience into a unified vision rooted in relationship-building and estate stewardship.

Reporting to the Senior Director of Sales & Marketing and working closely with the Client Relations Manager, the Director will lead a high-performing hospitality team, steward the long-term health of the membership program, and ensure that every guest and member interaction reflects Beaux Frères' ethos and authenticity. This is both a strategic and hands-on leadership position, requiring equal fluency in revenue analytics and refined guest experience.

Core Responsibilities

Membership Strategy & Revenue Leadership
•  Own the vision, growth, and retention strategy of the Beaux Frères membership program across all tiers.
•  Establish annual revenue, shipment, and retention goals; forecast case volume and attrition.
•  Develop and execute acquisition and expansion strategies aligned with production realities.
•  Lead Spring and Fall club shipment planning, including wine allocation, featured additions, and inventory coordination.
•  Monitor and actively manage processing metrics, declines, cancellations, and recovery outreach.
•  Promote exclusive releases, library wines, and allocation offerings through personalized and segmented communication.
•  Oversee performance reporting across Commerce7, WinePulse, and related platforms to inform data-driven decisions.

Hospitality & Guest Experience
•  Design and continuously refine a world-class hospitality program that reflects the estate-driven ethos of Beaux Frères.
•  Lead tasting room operations, staffing strategy, and reservation management to ensure seamless execution.
•  Model elevated service standards and authentic wine storytelling.
•  Develop and implement ongoing education and sales training programs for hospitality staff.
•  Ensure consistent capture and meaningful use of guest data to deepen relationships.
•  Provide concierge-level services, including local referrals and curated visit coordination.
•  Maintain physical spaces (tasting room, kitchen, library, back-of-house) to the highest standard of aesthetic and operational excellence.

Team Leadership & Culture
•  Inspire, mentor, and manage the hospitality and membership team.
•  Conduct regular performance reviews and professional development planning.
•  Foster a culture of accountability, warmth, precision, and estate pride.
•  Align daily team execution with broader sales and brand objectives.

Events & Experiential Programming
•  Lead planning and execution of all member-facing events, including pickup parties, vineyard dinners, and allocation experiences.
•  Oversee vendor selection, catering, rentals, wine selections, and day-of logistics.
•  Develop experiential programming that strengthens member loyalty and reinforces brand narrative.
•  Collaborate cross-functionally to ensure events reflect winemaking and estate priorities.

Financial Management & Reporting
•  Partner with the Senior Director of Sales & Marketing and CFO to establish annual DTC revenue targets.
•  Monitor tasting room and membership performance daily, weekly, and monthly.
•  Provide consistent reporting and strategic recommendations to leadership.
•  Track KPIs including:
o Conversion rates
o Revenue per guest
o Retention rate
o Average order value
o Inventory utilization

Inventory & Operational Oversight
•  Oversee club shipment forecasting and warehouse coordination.
•  Manage on-site tasting inventory, sample usage, and library wine depletion.
•  Ensure compliance and accurate order transmission across systems.
•  Monitor will-call inventory and prevent overselling of limited SKUs.

Industry & Brand Representation
•  Cultivate relationships with trade, referral partners, and peer luxury wineries.
•  Attend relevant industry events and hospitality forums to stay current on trends.
•  Represent Beaux Frères with authority and authenticity in all professional settings.

Qualifications
•  At least three years of leadership experience in membership programming and high-level hospitality.
•  Proficiency in Commerce7 or a comparable CRM and POS platform.
•  Comprehensive wine knowledge and the ability to communicate that expertise to guests and members in a relatable way.
•  Strong interpersonal skills and the ability to work effectively within a dynamic team-oriented environment.

Compensation
•  Salary is dependent on experience.
•  Full employee-only coverage on our group Health and Dental Insurance, available on the first day of the month following 60 days of employment.
•  FSA employer-funded program, available on the first day of the month following 60 days of employment.
•  Paid vacation of 2 weeks per year.
•  Seven paid Holidays.
•  Paid sick days.
•  401 (k) participation available after 12 months of employment, with up to a 4% company match.

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