Head of Performance Marketing & Paid Media

Role Description

Our client is building a new category at the intersection of public opinion, prediction markets, and financial technology. The platform combines regulated prediction markets with a neutral, KYC-verified polling infrastructure that gives every verified individual one equal, anonymous vote. By transforming public sentiment into a measurable and tradable signal, our client is creating a new form of market intelligence and civic infrastructure, enabling real-time tracking, forecasting, and trading of society's most important questions.

They are seeking an experienced and data-driven Head of Performance Marketing & Paid Media to lead the company's paid acquisition strategy and accelerate user growth. This is a highly hands-on leadership role focused on scaling customer acquisition across paid search, paid social, display, programmatic, and affiliate marketing channels while maintaining efficient unit economics.

The ideal candidate has a proven track record of managing substantial paid media budgets, optimising campaigns through rigorous testing and attribution analysis, and delivering measurable growth in highly competitive B2C markets. You will play a critical role in driving customer acquisition, improving marketing efficiency, and building a scalable growth engine for a fast-growing business operating in the US market.

Location: Remote

Responsibilities

• Developing and executing the company's paid acquisition strategy across Google, Meta, programmatic display, affiliate, and other performance marketing channels.
• Planning, launching, managing, and continuously optimising paid media campaigns to maximise customer acquisition and return on ad spend.
• Owning paid media budgets, bid strategies, and channel allocation to achieve sustainable and scalable growth.
• Monitoring, analysing, and reporting on key performance metrics including CAC, ROAS, LTV, CPA, conversion rates, and overall marketing efficiency.
• Designing and executing A/B tests across creatives, audiences, landing pages, and campaign structures to continuously improve performance.
• Building robust attribution models and leveraging analytics tools to identify growth opportunities and optimise marketing investments.
• Collaborating closely with product, design, and content teams to develop high-performing creative assets and landing page experiences.
• Identifying and scaling new acquisition channels while continuously evaluating emerging platforms and advertising opportunities.
• Working with external partners, affiliate networks, and advertising platforms to maximise campaign effectiveness.
• Maintaining a strong understanding of market trends, competitor activity, and platform updates within digital advertising.
• Providing regular performance reporting and strategic recommendations to senior leadership based on data-driven insights.
• Taking full ownership of the performance marketing numbers that drive user acquisition and business growth.

Requirements

• Minimum 4+ years of hands-on experience managing paid media campaigns with direct ownership of advertising budgets.
• Deep expertise across Meta Ads, Google Ads, and programmatic advertising platforms.
• Proven B2C marketing experience targeting the US market.
• Strong industry experience within prediction markets, iGaming (online sports betting and casino), trading platforms, fintech, or closely related regulated industries.
• Demonstrated success scaling paid acquisition while maintaining efficient CAC and strong ROAS.
• Strong analytical skills with experience in attribution modelling, campaign measurement, and performance optimisation.
• Experience using analytics and reporting tools to generate actionable insights and guide investment decisions.
• Highly data-driven mindset with a passion for testing, experimentation, and continuous optimisation.
• Excellent understanding of customer acquisition funnels, conversion rate optimisation, and lifecycle performance metrics.
• Strong organisational skills with the ability to manage multiple campaigns and priorities simultaneously.
• Excellent communication skills and the ability to work cross-functionally in a fast-paced, remote-first environment.
• Self-motivated, proactive, and comfortable taking ownership in a high-growth startup environment.

Benefits

• Competitive Compensation: You will receive a highly competitive compensation package, which includes a competitive base salary, performance bonuses, and other incentives, all reflective of your experience and contribution.
• Work-Life Balance: We value work-life balance and offer flexible working arrangements, recognising that achieving your best in your career requires a healthy balance between work and personal life.