Marketing Specialist

Job Description

Job Description

Description

UpdatePromise is an automotive SaaS platform serving dealership fixed operations nationwide. We help service departments increase revenue and improve the customer experience through scheduling, digital vehicle check-in, inspections, video documentation, payments, reputation management, and AI-powered engagement tools.

We are seeking a full-time, onsite Marketing Specialist to execute daily marketing operations and maintain consistent weekly output across email, social media, website content, events, and reporting.

This is an execution-focused role. It is not a leadership or strategic planning role. The position reports directly to the CEO and operates under defined direction with measurable weekly deliverables.

The Marketing Specialist will be responsible for building and deploying email campaigns in HubSpot, managing CRM lists and workflows, publishing social media content across multiple platforms, updating website content, supporting trade show and road show marketing materials, assisting with review and reputation initiatives, and preparing weekly marketing performance reports.

This role requires strong attention to detail, discipline in meeting deadlines, and the ability to produce consistent weekly output without supervision. The ideal candidate is organized, fast, accountable, and comfortable operating in a high-growth, performance-driven environment.

Core Responsibilities

Email Marketing & CRM Execution
• Build, schedule, and deploy 2–3 email campaigns per week using HubSpot
• Manage contact lists, segmentation, workflows, and automation sequences
• Monitor email performance metrics including open rates, click-through rates, and replies
• Ensure campaigns are formatted correctly and links, CTAs, and tracking are accurate

Social Media Execution
• Publish consistent weekly content across LinkedIn, Facebook, Instagram, and X
• Repurpose long-form content into short-form posts
• Maintain posting cadence and engagement standards
• Monitor comments, messages, and notify leadership of high-value interactions

Content Development
• Write and format blogs, case studies, launch materials, and event promotions
• Develop marketing copy aligned with automotive fixed operations and SaaS messaging
• Assist in drafting product announcements and feature releases

Website Management
• Update website pages with new content and edits
• Coordinate content publishing with development team
• Maintain accuracy and consistency across all site content

Event & Trade Show Support
• Support marketing materials for trade shows and road shows
• Create event-related email campaigns and follow-up communications
• Assist with booth collateral and presentation materials

Review & Reputation Support
• Assist in managing review platform content and messaging
• Support initiatives tied to AutoRepair-Review.com and related properties

Marketing Reporting
• Prepare a weekly marketing performance report
• Track social engagement, email results, and website updates
• Identify performance trends and report insights clearly

Presentation & Deck Support
• Create clean, professional slide decks for leadership updates
• Develop one-pagers, sponsor decks, and executive summaries

Skills, Knowledge and Expertise

Technical & Platform Skills
• Proven experience using HubSpot for email marketing, list segmentation, workflows, and reporting
• Experience publishing and managing content across LinkedIn, Facebook, Instagram, and X
• Proficiency with Canva or similar design tools for creating marketing graphics and collateral
• Ability to update website content using a CMS or coordinate with development for publishing

Content & Communication Skills
• Strong written communication skills with the ability to write clear, concise B2B marketing copy
• Ability to format emails, blogs, case studies, and marketing materials professionally
• High attention to detail with grammar, formatting, and brand consistency

Marketing Execution Experience
• Experience executing consistent weekly marketing cadence (email + social + content)
• Understanding of marketing performance metrics such as open rates, click-through rates, and engagement
• Ability to follow structured direction and hit weekly production targets

Organizational & Work Style
• Highly organized and able to manage multiple projects simultaneously
• Strong time management skills and ability to meet deadlines consistently
• Comfortable working in a fast-paced, high-growth environment
• Self-starter mindset with the ability to execute independently

Preferred but Not Required
• Automotive or dealership marketing experience
• Basic SEO understanding
• Experience with event or trade show marketing
• Familiarity with B2B SaaS marketing environments
• Basic video editing or short-form content creation experience

Benefits

Growth in a High-Growth SaaS Company
You will join a fast-growing automotive SaaS company actively expanding nationwide. UpdatePromise is launching AI-driven products, building OEM partnerships, and executing major industry events. This is an opportunity to be part of a company in expansion mode.

Direct Exposure to Executive Leadership
This role reports directly to the CEO. You will gain direct insight into executive-level strategy, product launches, and growth initiatives.

Hands-On Marketing Experience
You will build real-world experience executing multi-channel marketing campaigns including email marketing, social media, content publishing, event support, and CRM automation.

Clear Expectations & Measurable Output
This role is structured around defined deliverables and measurable weekly output. You will always know what is expected and how performance is evaluated.

Stable Full-Time Opportunity
Full-time schedule, Monday–Friday, standard business hours. Onsite collaboration with leadership and operations teams.

Competitive Hourly Compensation
$25–$35 per hour depending on experience, capability, and execution speed.

High-Impact Work
Your work will directly support sales growth, event execution, product launches, and brand expansion. Marketing efforts are tied directly to revenue initiatives.

Professional Development
Opportunity to expand skills in B2B SaaS marketing, automotive fixed operations, AI-driven platforms, and event marketing.