Personal Training Sales Director

Sportset is a 40+ year independent fitness facility with a 23,000 square foot club and a loyal member base built on real results and real relationships. We're looking for a Personal Training Sales Director who can grow our PT business and build a team of trainers who know how to perform. This is not a coaching job. This is a sales role first, with team leadership built in. The split is roughly 90 percent selling and driving training revenue, 10 percent managing the training staff. Your day is built around consultations, follow-up, and closing, with staff oversight woven in around that core focus. If you'd rather write programs than close a sale, this role isn't for you. If you light up when a prospect says "let me think about it" because you know exactly what to say next, keep reading. What You'll Do Sell personal training. You'll meet with prospective and current members to sell PT packages. That means consultations, needs assessments, and closing on the spot. You'll be given warm leads (people who inquired, people from our funnels, people flagged by front desk and membership staff) and you'll be expected to convert them at a high rate. Follow up relentlessly. Not every lead buys on the first conversation. You'll manage a pipeline of prospects through calls, texts, and emails until they either sign or tell you to stop. Leads that go cold because nobody followed up are leads we lose to a competitor down the street. Manage the personal training staff. You'll oversee our team of trainers: scheduling, accountability, performance, and culture. You'll set session and revenue quotas for each trainer and hold them to it. Trainers who are hitting their numbers get supported and rewarded. Trainers who aren't get coached, and if that doesn't work, replaced. Hire and develop trainers. You'll source, interview, and hire new personal trainers as the department grows. You'll build onboarding that gets new trainers selling and booked fast, not just certified and standing around. Own the numbers. You'll be responsible for the department's revenue targets. That includes tracking PT sales, session utilization, renewal rates, and trainer productivity, and reporting on all of it. What We're Looking For A proven track record in sales, ideally in fitness, membership, or another high-consultation sales environment Comfort with quotas, and a track record of hitting them Experience managing a team, including hiring, firing, and holding people accountable Strong follow-up discipline. You don't let leads sit. A working knowledge of personal training and fitness programming (certification a plus, but this role is judged on sales and management results, not on your own training ability) Thick skin and a competitive drive. You'll hear "no" a lot before you hear "yes." What Success Looks Like Ninety days in, your trainers know their numbers and are hitting them. Your lead follow-up process is tight enough that nothing falls through the cracks. PT revenue is climbing month over month, and members are telling their friends about their trainer. Compensation Base salary plus commission, with no cap on what you can earn. The harder you sell and the more revenue you drive, the more you take home. Top performers in this role can significantly outearn the base.