Senior Account Manager

Job Description

C2's client, a Milwaukee-area public relations and integrated marketing agency, seeks a PR & Integrated Marketing Senior Account Manager to serve as the primary day-to-day relationship lead for a portfolio of client accounts, translating strategy into action while maintaining the client confidence and momentum that keeps accounts growing.

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This is a B Corporation. That is not a tagline. It shapes how they hire, how they measure success, and how they define a win. Their work advances people, planet, prosperity, and purpose, and they hold themselves accountable to that standard in every client engagement. If you lead with questions, bring big ideas, and measure your work by the positive change it creates, you are exactly who they are looking for.

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The Senior Account Manager at this agency is a practitioner, not a project manager. You hold the strategic thread while managing the day-to-day. You anticipate client needs before they escalate, you keep scopes tight and relationships tighter, and when a situation goes sideways, you are the person who already has a plan. This role is built for someone with enough agency experience to know the pace and caliber of the work and enough ambition to make it even better.

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Start Date: As soon as they find the right candidate

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Duration: Direct Hire

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Location: Hybrid at HQ in Milwaukee

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Compensation: Commensurate with experience

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Technology: Provided by employer

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Job Description

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The Senior Account Manager serves as the primary client contact for assigned accounts, responsible for strategic alignment, seamless communication, and exceptional service delivery. This role has major input in developing integrated marketing and communications plans, then owns the execution once plans are approved and underway.

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Responsibilities:

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Strategy & Planning

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• Participate in writing and presenting detailed, well-researched integrated marketing and communications plans for assigned clients, under the guidance of your supervisor.
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• Conduct research and analysis, develop content strategies, write findings reports, and develop performance reports, case studies, and award submissions.
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• Identify communications goals, objectives, and KPIs; work with your team to manage and measure performance throughout each project.
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• Brief internal teams and outside resources, including freelance designers, writers, research specialists, web designers, and community relations experts, providing the strategic input they need to complete their work.
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Scope Execution

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• Own the day-to-day workflow and implementation of approved plans and strategies, working with your team to execute research and communications plans and with other specialists to execute strategies beyond your individual capabilities.
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• Ensure everything flows through the proper process, has been approved by the appropriate personnel, has been thoroughly proofread, and meets expectations set forth in plans, briefs, and standards guides.
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• Pick up a variety of tasks to ensure scopes of work are executed, from writing content to developing media lists to pitching media.
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Budget Reviews & Project Estimating

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• Help prepare budget worksheets and estimates; review project budgets weekly and inform your supervisor regularly of progress, escalating potential budget problems immediately.
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• Gather information from clients and work with internal and external partners to develop proposals or briefs for new client projects or scopes of work; obtain proposals and estimates from digital or research partners as needed; recommend and develop change orders.
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Client Relationship Management

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• Serve as the primary day-to-day contact for assigned clients, building trusted relationships rooted in responsiveness, proactive communication, and strategic counsel.
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• Anticipate client needs, identify risks before they escalate, and provide thoughtful recommendations grounded in your understanding of their business and industry.
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• Maintain alignment between client expectations, approved scope, and agency execution; elevate concerns immediately and present potential solutions.
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• Provide exceptional service that drives retention and growth; stay abreast of the communications, marketing, and PR industries to bring new ideas to your clients and supervisor.
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Public Relations & Crisis Communication

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• Support and help lead proactive media relations strategies, message development, and reputation management efforts for assigned clients.
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• Assist in preparing crisis communication plans, holding statements, Q&As, and internal communication materials; during sensitive or high-risk situations, work closely with your supervisor to ensure timely, strategic, and coordinated responses that protect client reputation and advance business objectives.
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Plan Writing

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• Develop and support strategic communications plans using the agency's process, asking questions that clearly define the problem communications need to solve and what success looks like.
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• Identify business objectives and develop communications goals, objectives, and KPIs that you manage and measure throughout the project.
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Account Retention & Operations

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• Provide exceptional service to clients, responding to their needs, requests, and changes in direction quickly.
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• Set annual growth and retention goals for accounts you lead without Account Supervisor support, in collaboration with your reporting manager.
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• Learn to provide monthly team resourcing and financial projections for clients to aid in staff and bandwidth planning.
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• Participate in and attend networking events; contribute to special projects as needed.
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Requirements:

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• 5-8+ years of experience in public relations, marketing, or integrated communications, preferably within an agency environment.
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• Demonstrated ability to manage multiple client accounts and lead day-to-day communications strategy and execution.
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• Strong writing, editing, and storytelling skills across a variety of formats, including media materials, reports, and digital content.
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• Working knowledge of project budgeting, timeline management, and scope development.
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• Proven ability to build and maintain positive client relationships with a proactive, solutions-oriented mindset.
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• Comfortable collaborating across cross-functional teams and managing internal and external partners.
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• Strategic thinker with the ability to translate business objectives into effective communications plans.
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• Highly organized with strong attention to detail and the ability to manage competing priorities in a fast-paced environment.
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• Bachelor's degree in communications, public relations, marketing, or a related field.
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Not your type of gig, but know someone who would be interested? Refer a qualified candidate and if they get the job, you get a signing bonus! Make sure they mention your name as their referral source so you get your well-deserved credit.

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All candidates must be located and authorized to work in the United States. C2 does not sponsor work visas. No C2C.

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