Associate Director - Omnichannel Insights & Data

Responsibilities Lead strategy, development, and optimization of digital measurement and analytics platforms (Crossix, enterprise BI tools like DOMO/Power BI, campaign optimization solutions, always‑on analytics). Define enterprise measurement frameworks; standardize leading/lagging KPIs; deliver scalable analytics products for Marketing/Omnichannel/Commercial. Design interactive campaign planning/optimization/post-campaign review platforms with recommendations and real‑time alerts. Develop campaign optimization capabilities (diagnostics, pacing, frequency, channel effectiveness/synergy, test‑and‑learn). Oversee analytics agents/agentic frameworks to automate insight generation and measurement at scale; integrate LLMs for classification, summarization, clustering, and content analysis. Lead always‑on digital analytics platforms with automated tracking, reporting, data pipelines, refresh schedules, and quality controls; ensure governance, scalability, reusability. Create standardized measurement frameworks across web/paid/owned/third‑party sources; define and maintain enterprise KPIs/definitions/business rules. Manage third‑party data governance (incl. NPP data integration), tagging standards, source‑of‑truth standards, and refresh cycles. Partner cross‑functionally; present executive‑ready dashboards and narratives; lead enablement/adoption of best practices. Qualifications Bachelor’s in a quantitative field. 5+ years in digital analytics/marketing measurement/commercial insights (healthcare/life sciences/regulated preferred). Product owner experience with analytics/data products; strong attribution/incrementality/causal inference. Expertise in omnichannel campaign measurement, KPI frameworks, performance optimization. Manage third‑party vendors; translate insights to business actions. Hands‑on LLM usage (prompting, content analysis, summarization, clustering); validate AI/agent insights for accuracy/trust/compliance. Proficiency in SQL/Python/R; analytics platforms (Databricks/Snowflake/Power BI); strong data QA/governance. Preferred 5+ years advanced omnichannel engagement measurement (CRM/paid/field/owned/3rd party ecosystems); Markov chain, multi‑touch attribution, media mix modeling, incremental causal lift; Test‑and‑learn; cloud environments (Azure/Databricks/Snowflake). Benefits Health coverage (medical/pharmacy/dental/vision); wellbeing programs; 401(k); short/long‑term disability; life and accident insurance; supplemental health; paid time off (including flexible time off or annual vacation depending on location). #J-18808-Ljbffr