Director of Sales & Marketing

Job Description

Director of Sales & Marketing | ARC Hotel Washington, DC, Series by Marriott

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ARC Hotel Washington DC, Series by Marriott is seeking a high-energy, entrepreneurial Director of Sales & Marketing to lead revenue generation and drive market share growth in one of the nation's most dynamic hospitality markets. Following a recent renovation and transition to the new Series by Marriott brand, the hotel offers a compelling opportunity for a sales leader to help introduce a refreshed product and brand story to the Washington, DC market. This key hotel leadership position will develop and execute strategic sales initiatives across group, corporate, business travel, government, association, and leisure segments while strengthening the hotel's presence throughout the Washington, DC market. The ideal candidate is a proven hospitality sales professional who builds lasting client relationships, identifies new business opportunities, and consistently delivers strong financial results.

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What You Will Own:

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· Develop and execute the hotel's annual sales and marketing plan, including targeted strategies for each market segment, booking channel, and revenue stream.

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• Establish sales goals, deployment priorities, and measurable action plans that maximize productivity, revenue opportunity, and market penetration.
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· Lead the hotel's group sales strategy, including booking guidelines, need-date initiatives, pipeline management, and account conversion based on historical performance, forecasts, and displacement considerations.

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· Develop, solicit, and manage Business Travel relationships, negotiated corporate rate agreements, consortia partnerships, and preferred travel programs to maximize transient room night production and ADR.

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· Build and maintain relationships with corporate travel buyers, travel management companies, government contractors, associations, local organizations, and other key decision-makers.

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· Analyze account production, booking behavior, market trends, and share performance to identify opportunities for retention, account growth, and new business development.

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· Partner closely with Revenue Management to optimize business mix, pricing strategy, ADR, occupancy, and total hotel profitability.

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· Use production, pace, forecasting, and market intelligence to proactively identify opportunities, address shortfalls, and achieve 30-, 60-, and 90-day revenue objectives.

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· Monitor competitive activity and market share performance and develop strategies to improve RevPAR penetration, occupancy, ADR, and overall revenue results.

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· Lead sales strategy, forecasting, and pipeline review meetings to accelerate booking pace, improve conversion, and maintain accountability for priority opportunities.

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· Evaluate new business opportunities, promotions, and partnerships to ensure they generate profitable, incremental revenue for the hotel.

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· Prepare and present sales performance, market insights, forecasts, opportunities, and risks during property reviews with ownership representatives and corporate leadership.

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· Produce weekly, monthly, and quarterly sales activity critiques that clearly explain results, market conditions, emerging opportunities, and recommended actions.

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· Manage departmental expenses and sales investments to maximize return on investment while remaining aligned with budget expectations.

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· Maintain a high level of customer satisfaction and develop long-term, mutually beneficial relationships that support repeat business and future revenue growth.

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· Coordinate with internal and external customers regarding event details, ensure effective handoff and communication, and follow up after events to strengthen relationships and identify future opportunities.

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· Engage with guests and customers to gather feedback and respond professionally to service concerns.

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· Represent the hotel through local market organizations, industry events, networking opportunities, and community partnerships that increase visibility and generate business.

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· Consistently meet or exceed individual and hotel room night, ADR, revenue, and account production goals.

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What Success Looks Like

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· Grow market share and consistently achieve or exceed hotel revenue objectives.

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· Expand productive corporate and Business Travel relationships while improving account penetration and retention.

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· Increase group booking pace, strengthen conversion, and build a healthy, qualified sales pipeline.

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· Improve business mix and revenue quality through close partnership with Revenue Management.

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· Increase the hotel's visibility and relevance within the Washington, DC business and hospitality community .

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Preferred Qualifications:

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· Five or more years of progressive hotel sales experience with demonstrated success driving revenue growth.

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· Previous Director of Sales, Assistant Director of Sales, or senior hotel sales leadership experience preferred.

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· Previous Marriott experience and familiarity with Marriott sales systems strongly preferred.

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· Proven success within group, corporate, Business Travel, government, and association market segments.

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· Strong analytical abilities and practical experience using forecasts, production reports, market intelligence, and revenue management principles.

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· Exceptional presentation, negotiation, communication, and relationship-building skills.

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· Proven ability to consistently meet or exceed sales goals in a competitive hotel market.

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Join Our Team and Enjoy Outstanding Benefits!

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At ARC Hotel Washington DC, Series by Marriott, we value our team members and are proud to offer a competitive and comprehensive benefits package.

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Health & Wellness : Full-time associates may enroll in medical, dental, and vision insurance; Flexible Spending Accounts and Health Savings Accounts; optional life insurance; and long-term disability insurance beginning the first of the month after 60 days of service.

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Company-Paid Life Insurance : All full-time associates receive company-paid life insurance coverage.

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401(k) Retirement Plan : Team members age 21 or older are eligible to participate after one year of service and at least 1,000 hours worked, with access to a company match.

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Paid Time Off & Holidays: After 90 days, full-time associates earn up to 40 hours of sick time annually and receive holiday pay for six recognized holidays, plus a paid day off for their birthday. After one year, full-time associates may use up to 40 hours of vacation earned during their first year; accrual increases with additional years of service.

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Travel Perks: Enjoy discounted room rates at Marriott properties worldwide.

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Employee Referral Program: Earn rewards when you refer friends or family who join the team.

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ARC Hotel Washington DC is an Equal Opportunity Employer. EOE/M/F/D/V

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Pay: From $120,000.00 per year

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Benefits:

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• 401(k)
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• 401(k) matching
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• Dental insurance
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• Employee assistance program
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• Employee discount
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• Flexible spending account
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• Health insurance
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• Health savings account
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• Life insurance
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• Referral program
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• Vision insurance
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Work Location: In person