International Marketing Manager

Job Responsibilities:
1. Responsible for client development and management in the international B2B market (including online and offline stores and organisations), and for meeting annual sales targets;
2. Manage overseas social media platforms (Facebook, Instagram, YouTube, TikTok, etc.) with precision; formulate operational strategies and promotional plans; and be responsible for content creation, updates, posting and reputation management across all platforms;
3. Carry out tasks related to the establishment, operation and after-sales support of the brand’s independent website;
4. Monitor trending topics on major social media platforms both domestically and internationally, as well as international exhibitions and trends within the maternal and children products industry; plan social media marketing campaigns based on these trends and industry developments to drive follower growth and engagement; drive traffic to the brand’s independent website via traditional and new media channels;
5. Possess a thorough understanding of the traffic distribution mechanisms and penalty systems of major overseas social media platforms;
6. Align with the company’s overall marketing strategy to carry out corresponding communication tasks on overseas social media;
7. Collect market intelligence, monitor competitor activities, track customer information, understand customer needs, conduct commercial negotiations, finalise contracts, track orders and manage receivables;
8. Be responsible for the formation, training and day-to-day management of the marketing team.

Job Requirements
1. Bachelor’s degree or higher in Marketing, International Trade, Business Administration or a related discipline;
2.Foreign national with long-term stable residence in China; available for overseas business trips and exhibitions; possess practical experience in offline field promotion and cold outreach to overseas distributors.
3.Minimum 3 years of experience in foreign trade sales or overseas marketing of maternal & children products. Candidates with proven experience in building and operating a brand independent website from scratch are preferred. Those with high-quality overseas maternal & child KOL/KOC resources and full social media matrix operation experience will be given priority.
4.Carry out tasks related to the establishment, operation and after-sales support of the brand’s independent website;
5.Familiar with the global maternal & child market landscape. Candidates with ready-made distributor and channel resources in Europe, America, Southeast Asia, Russia, the Middle East and other regions are preferred. Able to clearly present product materials, safety standards and differentiated core selling points to overseas clients.
6. Possess a thorough understanding of the traffic distribution mechanisms and penalty systems of major overseas social media platforms;
7.Fully understand traffic distribution, advertising rules and risk control mechanisms of overseas social media platforms, capable of avoiding account traffic restriction and ban risks.
8.Honest, responsible and result-oriented; proficient in Microsoft Office, independent website backends and social media operation backends; recognize the company’s long-term overseas development strategy for domestic maternal & child brands.