Marketing Specialist

Job Description

Our client is growing and needs a Marketing Specialist to help the Manager in their Beauty/Wellness company.

*Onsite in Bolingbrook*

The Marketing Associate is the execution engine of the Strategy, Marketing & Communications department — the person who turns approved strategy into published content, live campaigns, on-time events, and clean data, every day. This is a hands-on, high-throughput role across content and web, digital assets and CRM, event production, reporting, and day-to-day marketing operations, with room to grow toward channel ownership or a future marketing-manager track as the department scales.

RESPONSIBILITIES:

Content, Copy & Web

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• Draft and edit marketing copy; manage the editorial/blog calendar and website content management system (CMS)
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• Create designs for ads, website, socials, and other channels using Canva and other tools
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• Own routine SEO content updates and monthly SEO/content-gap review, escalating recommendations to the Senior Manager
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• Stay up to date on industry trends and create content based upon analyses
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• QA all published content for brand and spec compliance before it goes live
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Digital Assets & Inventory

Maintain digital asset library hygiene and naming conventions for internal and external stakeholders

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• Manage physical marketing inventory (promotional items, event stock)
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CRM & Email

Maintain CRM contact records (HubSpot/Salesforce) and resolve duplicates; support lead entry after events

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• Maintain CRM list segmentation and data cleanliness
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• Draft, edit and manage email campaigns and monitor and report on engagement
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• Draft and edit social media copy; Own the day-to-day social content calendar and standard post scheduling
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• Monitor and respond to social engagement within SLA; escalate negative sentiment or high-visibility items to the Senior Manager
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*2112*

Events & Production

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• Coordinate event and trade-show logistics, vendor confirmations, and on-site checklists
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• Plan photo/video shoots and manage 60 day-out production planning for upcoming events
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Operations & Admin

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• Triage marketing request inbox and daily task list; Identify bottlenecks and escalate items at risk
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• Maintain the master marketing calendar (2-week rolling visibility) and keep SOPs current
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KNOWLEDGE AND SKILLS:

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• Working knowledge of a CRM/marketing automation platform (HubSpot, Salesforce, or similar) and a CMS (Wordpress or similar)
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• Ability to research in market data tools such as Mintel, Euromonitor, Nielsen
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• Solid writing and editing skills; comfortable with basic content design/QA, experience with design tools such as Canva; Adobe InDesign or Illustrator a plus
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• Proficiency with standard marketing and project-management tech stack tools (Asana or similar)
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EDUCATION/EXPERIENCE:

Bachelor's degree in Marketing, Communications, or related field preferred (equivalent experience considered)

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• 2–4 years of marketing experience in a coordinator, associate, or specialist capacity — agency or in-house both welcome
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• 1+ years of experience in beauty, health, or wellness sectors preferred
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System: WordPress, HubSpot, Salesforce

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• Onsite Hours: M-F 8:30AM-5:30PM
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