Marketing Automation Specialist

Job Description

A Marketing Automation Specialist opportunity in the Greater Phoenix Arizona Area is now available through The Keller Group. We’re looking for a hands-on marketer to create and improve programs that keep prospective customers engaged. You’ll reconnect with prospects who went quiet or chose another option, nurture new leads while they await follow-up, and help interested prospects take the next step.

As the Marketing Automation Specialist, you’ll own the core nurture program: planning campaigns, building automated journeys, writing messages, and using results to make them better.

What you’ll do:

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• Build and own automated nurture and lead-recycling programs in Salesforce Account Engagement/Pardot, including segmentation, triggers, and completion actions. Initial focus will be the existing pool of dormant leads who didn’t convert, cancelled, or chose a competitor.
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• Keep new leads informed and engaged between intake and sales follow-up with timely, coordinated nurture campaigns.
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• Create useful resources such as guides, calculators, and other opt-in content that build the email and SMS audience and encourage prospects to take a next step.
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• Strategize and plan ongoing email and SMS campaigns for warm, mid-funnel leads, helping them stay engaged and move toward the next step.
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• Draft and refine email and SMS messaging for nurture and re-engagement campaigns, bringing a strong writing voice.
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• Use performance data to partner with digital marketing peers on which segments and channels to prioritize for nurture focus.
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• Assist in developing educational materials for prospects further along in their decision-making journey, complementing top-of-funnel SEO content.
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• Once core nurture programs are established, contribute to other digital marketing initiatives, including content development and campaign execution, etc.
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Qualifications:

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• 4+ years of experience in lead generation or any high-volume lead environment
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• Experience building automated, segmented workflows in a marketing platform such as Salesforce Account Engagement/Pardot, HubSpot, Marketo, ActiveCampaign, or similar.
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• Comfort working in a CRM + experience with SMS marketing and familiarity with landing page or form-building tools.
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• HTML/CSS skills for editing and building email templates
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• Skilled in writing when it comes to developing nurture and lifecycle content
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• Experience owning a marketing program from planning through execution, with results you can share.
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• Ability to learn new tools and processes quickly.
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• You thrive in a fast-paced, collaborative environment, where bringing fresh ideas is highly encouraged, and taking accountability and ownership of your work and results.
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Please apply immediately if interested in the Marketing Automation Specialist job in the Greater Phoenix, Arizona area (East Valley).