Creative Strategist, Performance Marketing

Role Description

This is a hands-on creative strategy role at the center of a high-volume, direct-response advertising operation. You will not just make ads; you will define the strategic framework that determines which ads get made, why they get made, and how they get tested, iterated, and scaled.

• Own the creative strategy for assigned product funnels across all paid channels.
• Ensure every asset is built for direct-response performance, not brand awareness.
• Define angles, hooks, and ad structures that drive acquisition.
• Conduct deep research into customer pain points, competitor creative, market trends, and Voice of Customer data.
• Build and maintain an angle library documenting winning themes, hooks, mechanisms, and messaging frameworks.

Qualifications

• 4+ years of experience in creative strategy, performance marketing, or direct-response advertising within DTC, ecommerce, or high-volume paid media environments.
• Proven track record of crafting and iterating on high-converting video ads, UGC content, advertorials, and direct-response creative.
• Deep understanding of sales psychology, persuasive copywriting principles, and buyer persona frameworks.
• Experience with creative diagnostics tools and methodologies for managing ad freshness, variety, and fatigue.

Requirements

• Confident reading and interpreting creative KPIs: ROAS, CTR, CPA, Hook Rate, Thumbstop Rate, View Rate, and conversion metrics.
• Experience designing and managing A/B testing frameworks for creative variables.
• Strong briefing skills and the ability to provide sharp feedback on creative output.
• Experience working cross-functionally with media buyers, growth teams, copywriters, and video editors.

Benefits

• A fully remote position with real ownership over the creative strategy.
• Competitive compensation and exposure across a growing portfolio of DTC brands.
• A data-driven team that shares results openly.
• A culture that values speed, intellectual honesty, and continuous improvement.