Brand Manager

Brand Manager

Date: Aug 3, 2026

Location:

Bedford, NH, US, 03110

Compensation: $83,000 - $104,000 (Dependent on experience)

Basic Requirements: 3+ years experience in Sales and Marketing or related field

Build a career where your work matters to the business, the customer, and the communities we serve.

Be part of Coca-Cola Beverages Northeast, a locally rooted, people-first organization where meaningful work, long-term growth, and community impact come together.

Why Coke Northeast?

• You’ll join a company that serves local communities across the Northeast and invests in the people behind the work.

• You’ll be part of a culture that values development, collaboration, and fresh perspectives at every level.

• You’ll build a career with the scale, stability, and opportunity of a trusted, iconic brand.

Job Description

The Brand Manager serves as the leader of the beverage portfolio. In this role, the Brand Manager is responsible for developing a vision and strategy for the portfolio, leading the execution of brand marketing plans, developing an innovation pipeline to ensure long-term success in the marketplace and managing brand investments. The Brand Manager will work closely in conjunction with the Marketing Department and Franchise Management.

Essential Duties & Responsibilities

• Develop a marketing plan focused against driving awareness and trial in new and existing markets

• Manage strategic planning and day-to-day activities with Franchise Management

• Handle all aspects of general market coupon development and management

• Work with Channel Directors and Key Account Managers (KAMs) on channel and/or account specific brand programs and Look of Success (LOS)

• Work closely with Commercialization team to communicate initiatives and ensure execution

• Work with Marketing Department to develop and deploy selling tools to support programs

• Optimize portfolio and ensure mix is as effective and efficient as possible in an effort to drive the highest levels of awareness, trial and brand preference

• Build innovation strategies and plans to further differentiate brands by flavor and package

• Act as conduit between supply chain and Sales & Marketing team to ensure smooth product launches and accurate forecasting

• Lead complex analysis across all aspects of the business to understand current situation and develop plans to win in the marketplace

• Negotiating and administering funding through brand, innovation, and BD+L

• Negotiating and administering incentives (Developing, tracking, payouts)

• Interacting with Sales Center and engaging in trade rides

• Conducting brand planning (Thematic planning and programming)

• Responsible for Dealer Loader Distribution with Sales Centers and KAMs

Job Requirements

• Bachelor’s degree in marketing or business administration required

• Master’s degree preferred

• 3+ years of experience in Sales and Marketing or related field required

• Previous leadership experience preferred

• Proficiency in Microsoft Office applications including Outlook, Excel, Word and PowerPoint

• Excellent verbal and written communication skills

• Excellent attention to detail, strong organization ability and time management skills

• Ability to work in an office environment that could include extended periods of sitting or standing, while occasionally lifting or carrying materials and supplies

• Valid driver’s license, driving record within policy guidelines, and insurance that meets company requirements.

• Ability to occasionally travel, as business needs require

Benefits & Perks

Eligible employees may have access to a comprehensive benefits package, which may include medical, dental, and vision insurance, a 401(k) with company match, life insurance, paid time off, fitness reimbursements, tuition reimbursement, employee discounts, scholarship opportunities, and more.

*Benefits eligibility and offerings may vary based on position, location, employment type, and union governance.

Background Verification

Employment with Coke Northeast is contingent upon the satisfactory completion of a pre-employment background verification. Depending on the role, this process may include a criminal background check, drug screening, and/or review of driving records in accordance with company guidelines and applicable laws.

Equal Opportunity Employer

Coke Northeast is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and do not discriminate on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, veteran status, disability, or any other legally protected status under federal, state, or local law.

Massachusetts Notice

Under Massachusetts law, it is unlawful for an employer to require or administer a lie detector test as a condition of employment or continued employment. Violations of this law may result in criminal penalties and civil liability.