Marketing Director

Ghafari Dearborn, MI Experience: 10+ years General Summary The Marketing Director plays a vital role in shaping and executing Ghafari’s marketing strategy to drive business growth and client acquisition. The ideal candidate must be comfortable and have experience working in a matrix organization, developing and executing strategic marketing and sales plans, creating efficiency-driven processes, collaborating globally, driving innovation, and integrating acquired marketing and sales forces. Essential Job Functions Manage a distributed team of marketing coordinators that support all 11 of the firm’s global offices Develop and implement a comprehensive marketing strategy aligned with the firm’s overall business objectives Create strategies to effectively reach and engage new target markets and client segments Oversee the development, maintenance, and extension of the firm’s brand identity Ensure consistency in messaging and branding across all marketing channels Conduct market research to stay informed about industry trends, client needs, and competitor activities Use market insights to inform marketing strategies and identify new opportunities Collaborate with client-facing teams to understand client needs and expectations Develop and implement strategies to enhance client satisfaction and loyalty Oversee the creation of high-quality, relevant content for various marketing channels (website, social media, whitepapers, etc.), ensuring that it aligns with the firm’s messaging and resonates with its target audience Lead digital marketing efforts, including website content management, online advertising, social media, email campaigns, and search/answer engine optimization Analyze digital marketing metrics to assess the effectiveness of campaigns and make data-driven decisions Plan and execute events, conferences, and seminars to enhance the firm’s visibility and attract potential clients Develop and manage the marketing budget, allocating resources effectively to achieve maximum impact and monitoring ROI Use analytics tools to track KPIs, optimize marketing strategies, and provide regular reports to executive leadership Work with various stakeholders to keep client database up to date Develop, document, and implement efficiency-enabling processes and identify and vet tools and technologies that facilitate such processes Draft executive-level communications distributed internally and/or externally Employment Qualifications Education Bachelor’s degree in marketing, public relations, business, journalism, or related field required Master of Business Administration a plus Experience 10+ years of marketing experience with 5+ years of direct management responsibility Architecture / Engineering / Construction or real estate industry experience strongly preferred A proven track record of success in driving sales growth both domestically and internationally Experience developing and growing a marketing team Skills / Competencies A leader and strategic thinker capable of driving marketing initiatives that contribute to the firm’s success in competitive markets Superior organization and planning skills Excellent verbal communication, presentation, and interpersonal skills Excellent business writing and editing skills A process-oriented and highly organized leader with experience managing and mentoring junior- and senior-level staff alike Verifiable ROI and sales tracking, analysis, and reporting skills Computer literacy for all major business programs and email systems; proficiency in Microsoft Office programs required, knowledge of Adobe Creative Suite programs required, experience with Deltek Vantagepoint and OpenAsset preferred, experience with Joist AI a plus #J-18808-Ljbffr AIA Detroit