Venture Ecosystem Business Development Partner - Launchpad

Venture Ecosystem Business Development Partner - Launchpad

Job Category: Sales Strategy & Operations

Location: US - California - Remote | US - Massachusetts - Remote | US - New York - New York

At Launchpad, you’ll join a nimble, growth‑oriented GTM organization that sits at the intersection of partnerships, sales, and ventures. We operate with a startup mindset, backed by enterprise scale, and are focused on unlocking new growth opportunities and accelerating how software companies bring software products to market.

This role collaborates directly with our AWS, Ventures, Product, and Marketing teams to shape how Launchpad engages the startup and investor ecosystem globally—especially early‑stage software and AI companies. You’ll be the connective tissue between Launchpad, AWS for Startups, VC firms, accelerators, and other startup partners, turning those relationships into a powerful growth engine.

Picture Yourself at Pega

In this position, you will be the driving force behind building and scaling the Launchpad for Startups program. You’ll embed yourself in the VC, accelerator, and startup ecosystem, partnering with investors and AWS for Startups teams to identify founders who can benefit from Launchpad and to influence them to build on Launchpad early in their product journey.

You’ll represent Launchpad across investor portfolio programs, startup events, AWS initiatives, and co‑marketing efforts. Your work will directly shape how investors talk about Launchpad, how founders discover us, and how quickly we can convert ecosystem interest into meaningful adoption and expansion of Launchpad with growing startups.

What You'll Do at Pega

• Build and deepen strategic relationships with VC firms, accelerators, startup partners, and AWS for Startups to drive referrals, co‑sell opportunities, and joint motions.
• Design and run the Launchpad for Startups program, including program structure, benefits, onboarding, enablement, and feedback loops.
• Generate a consistent flow of qualified startup leads by engaging investors’ portfolios, accelerator cohorts, and AWS startup teams.
• Drive joint campaigns and events (webinars, portfolio workshops, demo days, digital programs) with VCs, accelerators, and AWS to build awareness and signups for Launchpad.
• Create joint success stories, narratives, and assets that showcase the value of building on Launchpad early—helping investors, AWS, and Launchpad GTM teams pitch and win together.
• Own ecosystem‑sourced pipeline and reporting, ensuring clear visibility into deal flow, traction, and ROI from investor and startup partnership activity.
• Act as Launchpad’s ambassador within the VC and startup community, representing our vision, building advocacy, and expanding our presence across new funds, programs, and regions.

Who You Are

You’re a relationship‑driven operator who thrives in ecosystems and partnerships. You’re comfortable engaging with investors, founders, and cloud partners, and you understand how decisions are made in both VC firms and startup teams. You’re a strong communicator and storyteller, able to articulate a compelling joint narrative about why investors should encourage their portfolio companies to build on Launchpad.

You bring a self‑starter mindset and enjoy building new motions. You’re organized, persistent, and disciplined about pipeline and follow‑through. You like turning fragmented opportunities into structured programs that scale—and you’re motivated by seeing founders launch faster and smarter on Launchpad.

What You've Accomplished

• 12+ years of experience in cloud partnerships, VC/platform roles, startup business development, or B2B software GTM roles.
• Demonstrated success building ecosystem programs with investors, accelerators, or cloud partners that drove measurable pipeline and revenue.
• Proven experience running joint GTM campaigns (co‑branded content, webinars, events, digital programs, success stories).
• Track record of converting relationships into leads and closed business, ideally with startups or ISVs.
• Strong storytelling and communication skills, with examples of content or programs you helped drive across investor, founder, or cloud audiences.
• High ownership and startup‑like bias for action, with the ability to build motions from the ground up in a fast‑moving environment.
• Gartner Analyst‑acclaimed technology leadership across our categories of products.
• Continuous learning and development opportunities.
• An innovative, inclusive, agile, flexible, and fun work environment.
• Competitive global benefits program inclusive of pay + bonus incentive, employee equity in the company.

#LI-JV1

Additional Information

Base salary range for this role is $167,600 - $257,600 USD annually. This role may also be eligible for annual bonus or commission, as well as benefits and other incentives. The final compensation will be determined during the offer process based on the candidate's education, experience, skills, and qualifications, as well as market conditions and may vary from the posted range.

Equal Employment Opportunity Statement

Pegasystems Inc. is a federal contractor that is committed to equal employment opportunity. We invite employees and applicants to voluntarily self‑identify their gender identity, race/ethnicity, disability status, and veteran status. Submission of this information is voluntary, and refusal to provide it will not subject you to any adverse treatment. The information obtained will be kept confidential and may only be used in accordance with applicable federal laws, executive orders, and regulations, including those that require reporting to the federal government for civil rights enforcement purposes.

Race and Ethnicity

• Hispanic or Latino: A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race.
• White (Not Hispanic or Latino): A person having origins in any of the original peoples of Europe, the Middle East or North Africa.
• Black or African American (Not Hispanic or Latino): A person having origins in any of the black racial groups of Africa.
• Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino): A person having origins in any of the peoples of Hawaii, Guam, Samoa or other Pacific Islands.
• Asian (Not Hispanic or Latino): A person having origins in any of the original peoples of the Far East, Southeast Asia or the Indian Subcontinent, including country‑specific examples.
• American Indian or Alaska Native (Not Hispanic or Latino): A person having origins in any of the original peoples of North and South America and who maintains tribal affiliation or community attachment.
• Two or More Races (Not Hispanic or Latino): All persons who identify with more than one of the above races.
• I do not wish to disclose: If you choose not to disclose your race/ethnicity, your employer is still required to include such information in the EEO‑1 Report using existing employment records or other permitted means.

Disability Status

We are committed to measuring progress toward a goal of at least 7% of our workforce being people with disabilities. While completing the form is voluntary, the information will be used only for reporting and will not influence hiring decisions.

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, e.g., Crohn’s disease
• Disease, irritable bowel syndrome
• Mental health conditions, e.g., depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment (benefiting from the use of a wheelchair, scooter, walker, leg braces, and/or other supports)
• Nervous system condition (e.g., migraine headaches, Parkinson’s disease, multiple sclerosis)
• Neurodivergence (e.g., ADHD, autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities)
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions (e.g., tuberculosis, asthma, emphysema)
• Short stature (dwarfism)
• Traumatic brain injury

Veteran Status

We collect veteran status to comply with the Vietnam Era Veterans' Readjustment Assistance Act of 1974 and its amendments, including the Jobs for Veterans Act of 2002, and to measure the effectiveness of our outreach to protected veterans.

• Disabled veteran (entitled to compensation or discharged for a service‑connected disability)
• Recently separated veteran (discharged within the past three years)
• Active duty wartime or campaign badge veteran (served during a war or campaign with an authorized badge)
• Armed Forces service medal veteran (participated in a U.S. military operation awarded a service medal)

Apply Now

To apply, please submit your résumé and any additional materials. Applications will be reviewed by our team. We appreciate your interest in joining the Launchpad team.