Marketing Director

Role Description

We are seeking a world-class Marketing Director to lead all aspects of our marketing strategy and execution. This role is strictly focused on marketing.

• Develop and oversee multi-channel marketing campaigns (email, paid ads, social, video, influencer collaborations) that drive measurable results for TatumStore.com, ShinergyLife.com, PureChoiceApparel.com, and client brands.
• Build and manage a comprehensive email marketing program, including segmentation, automation, and performance optimization.
• Lead the planning and execution of paid advertising campaigns across Google Ads, YouTube, Meta, TikTok, and other emerging platforms.
• Collaborate with design, content, and video teams to create marketing materials that support merchandise drops, interviews, podcasts, and live events.
• Drive brand awareness and engagement for The Officer Tatum's media presence, including promotion of appearances, speaking engagements, and partnerships.
• Provide marketing strategy and execution support for clients and influencers within our network.
• Establish and track KPIs, dashboards, and reporting frameworks to evaluate campaign performance and guide decision-making.
• Conduct market and audience research to identify trends, opportunities, and innovative approaches.
• Oversee brand consistency across all campaigns and communications.
• Manage relationships with external vendors, agencies, and freelancers as needed.

Qualifications

• 5+ years of progressive marketing experience, with at least 3 years in a leadership role.
• Proven track record of building and scaling marketing campaigns for e-commerce, consumer brands, or digital media.
• Strong expertise in paid media strategy and execution (Google Ads, Meta Ads, YouTube, TikTok).
• Demonstrated success in email marketing platforms (Klaviyo, Mailchimp, or similar).
• Experience leading creative campaign development for merchandise, events, or influencer-driven content.
• Analytical mindset with strong knowledge of marketing analytics tools (Google Analytics, Meta Business Manager, Looker, etc.).
• Excellent leadership, communication, and project management skills.
• Entrepreneurial, innovative, and comfortable working in a fast-paced environment.

Benefits

• Base Salary: $75,000 – $100,000 annually (based on experience).
• Performance Bonus: Up to 20% annually, based on achievement of KPIs such as ROI, customer growth, event success, and client satisfaction.
• Comprehensive benefits package including health insurance, paid vacation, holidays, and retirement plan options.
• Professional development allowance for courses, conferences, and certifications.

Company Description

The Officer Tatum LLC is a fast-growing media and e-commerce company operating a portfolio of brands, including TatumStore.com, ShinergyLife.com, PureChoiceApparel.com, and others. We also partner with high-profile influencers and clients to deliver impactful campaigns, events, and content that reach millions of people every month. Our mission is to combine innovation, performance-driven marketing, and cultural influence to inspire and engage communities nationwide.