Marketing Director - AI Products

Role Description

We're Concentrix. The global technology and services leader that powers the world’s best brands, today and into the future. We’re solution-focused, tech-powered, intelligence-fueled. With unique data and insights, deep industry expertise, and advanced technology solutions, we’re the intelligent transformation partner that powers a world that works, helping companies become refreshingly simple to work, interact, and transact with.

iX is a key part of our growth portfolio. This is an opportunity to lead and build a global marketing function for a high-priority AI product set, while gaining exposure to enterprise scale and complexity.

You will act as a true business partner to the Global Product Organisation, shaping positioning, launches and commercial strategy from the inside. You will fight for every user, every subscription and every dollar of revenue.

The mandate is clear: Build momentum. Drive adoption. Win market share.

This is a global role, working across regions, functions and partners, with responsibility for setting direction, leading others and raising the bar for how product marketing is done.

What you will do in this role

• Partner closely with the Global Product Organisation to shape positioning, messaging and go-to-market strategy.
• Translate complex AI capabilities into clear, differentiated and commercially compelling value propositions.
• Influence roadmap discussions with market insight, customer feedback and competitive intelligence.
• Ensure launches are commercially sharp, competitive and execution-ready across all regions.
• Define and execute the global marketing strategy for iX AI products across awareness, acquisition and retention.
• Identify priority segments, use cases and commercial opportunities with precision.
• Build positioning that clearly differentiates iX in competitive and fast-moving AI markets.
• Establish a clear point of view on trust, responsible AI, data privacy and governance as part of the iX narrative.
• Develop demand generation initiatives that drive user acquisition, activation and subscription growth.
• Optimise the full funnel from awareness through conversion, usage and retention.
• Test, iterate and refine messaging, channels and offers based on performance data.
• Track impact rigorously and tie marketing activity directly to revenue and product usage outcomes.
• Act as a leader of others, setting direction, expectations and a strong bias for action.
• Build and scale the right mix of skills across product marketing, growth, PLG and enablement over time.
• Attract, develop and inspire high-performing talent with a builder mentality.
• Create clarity and momentum in an environment where speed and prioritisation matter.
• Strengthen product-led growth (PLG) motions, including activation, adoption and expansion.
• Help build and scale user communities, advocacy and feedback loops that accelerate learning and growth.
• Partner with Product and Engineering to improve onboarding, usage and self-serve experiences.
• Develop and execute partner and ecosystem marketing strategies, including co-marketing with platforms such as Microsoft, AWS and other strategic partners.
• Leverage partnerships to accelerate credibility, reach and adoption in the AI market.
• Work closely with alliances and sales teams to turn ecosystem relationships into growth engines.
• Lead or directly execute across product marketing, launches, digital campaigns and sales enablement.
• Know when to leverage central marketing expertise such as brand, content, creative and performance.
• Know when speed matters more than process and take ownership to deliver.
• Balance strategic clarity with hands-on execution.
• Develop clear competitive positioning, narratives and battlecards.
• Ensure iX shows up with confidence and clarity against established and emerging AI players.
• Drive bold messaging that reflects a challenger mindset.

Objectives & Measures of Success

• Growth in product adoption and subscription revenue.
• Improved activation, conversion and retention across the funnel.
• Clear differentiation and leadership in trust, AI credibility and positioning.
• Successful, high-impact global product launches.
• Marketing contribution directly linked to revenue and usage outcomes.
• Strong, effective collaboration between Product, Marketing, Sales and Partners.

Qualifications

• Proven experience in a start-up or scale-up AI, SaaS or technology environment.
• Strong track record driving user acquisition, adoption and subscription growth.
• Deep expertise in product marketing, positioning, competitive strategy and demand generation.
• Experience acting as a close commercial partner to Product teams.
• Demonstrated ability to lead others, set direction and scale capability.
• Comfortable operating in ambiguity and building structure, momentum and clarity from the ground up.
• Commercial mindset with strong analytical capability and ownership of results.
• Willingness to execute directly and operate hands-on when required.

Core Competencies & Leadership Capabilities

• Challenger, builder and growth-oriented mindset.
• Commercially disciplined and performance-driven.
• High ownership with a strong bias toward action.
• Credible leader who can influence across product, sales and partners.
• Comfortable navigating enterprise complexity while operating at scale-up speed.
• Resilient, competitive and outcome-focused.

Working Model & Travel

• Global remit, working closely with Product, Sales, Partners and central Marketing.
• High autonomy with clear accountability for growth and revenue outcomes.
• Travel as required to support launches, partners and customer engagement.

Benefits

• Medical, dental, and vision insurance.
• Comprehensive employee assistance program.
• 401(k) retirement plan.
• Paid time off and holidays.
• Paid learning days.