Paid Media Strategist - PPC & SEO Client Success

Paid Media Strategist – PPC & SEO Client Success United States Job Description We are looking for a Paid Media Strategist to join our Client Success team, where you’ll own campaign performance for a portfolio of high-value clients. In this role, you’ll partner closely with Account Managers in a pod structure—giving you the space to focus on what you do best: optimizing campaigns, uncovering insights, and driving measurable ROI. What You’ll Do Own day-to-day campaign performance across PPC and SEO initiatives Optimize campaigns across platforms such as Google Ads, Meta, and display networks Analyze performance trends and deliver data-driven recommendations to improve ROI Build and maintain pacing reports, performance dashboards, and campaign insights Conduct A/B testing (ads, landing pages, keywords) to improve results Partner with Account Managers to support client retention and growth Participate in client meetings, presenting insights and performance updates as needed Troubleshoot performance issues and identify new optimization opportunities Support keyword strategy development and SEO performance reporting Manage multiple campaigns and priorities within defined SLAs What Makes This Role Different Focused ownership: You handle performance—not client firefighting Team-based model: Work in pods with dedicated Account Managers Real impact: Your work directly influences client retention and growth Variety: Manage campaigns across multiple industries and channels What You Bring 3–5 years of experience in digital marketing (agency or in-house) Strong hands‑on experience with PPC campaign management Working knowledge of SEO fundamentals and reporting Experience with tools such as Google Ads, Google Analytics (GA4), Meta Ads Manager, Excel Ability to analyze data and translate insights into actionable strategies Strong communication skills—you can explain performance clearly and confidently Highly organized with the ability to manage multiple campaigns and deadlines Bonus If You Have Experience in an agency or high-volume client environment Advanced Excel or data analysis skills Why Join Us Collaborative, supportive team environment Opportunity to grow into senior strategist or leadership roles Exposure to diverse clients and marketing strategies Fast‑paced environment where your ideas and optimizations matter If you’re passionate about performance marketing and want to make a measurable impact, we’d love to hear from you. $45,000.00 – $70,000.00 annual base salary; variable compensation may be applicable; exact compensation may vary based on skills, experience, location, and union representation. Equal Opportunity Employer USA TODAY Co., Inc. is a proud equal opportunity employer committed to building a diverse workforce. We consider all qualified applicants for employment and do not discriminate based on race, color, national origin, ethnicity, etc. Applicants requiring reasonable accommodation should contact View email address on click.appcast.io. Applicants must be authorized to work in the applicable location. #J-18808-Ljbffr USA-Today-Co.